STEIGENBERGER HOTELS & RESORTS ENTERS INTO COOPERATION WITH KENSINGTON ART GMBH (Allemagne)
Art meets luxury hotels - Hotel guests will shortly be able to admire works by famous artists
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STEIGENBERGER HOTELS & RESORTS ENTERS INTO COOPERATION WITH KENSINGTON ART GMBH (Allemagne)
Art meets luxury hotels - Hotel guests will shortly be able to admire works by famous artists
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Catégorie : Europe - Allemagne - Évènements -
Communication / Marketing
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 30-06-2020
Evolution Steigenberger goes Art: Just as most Steigenberger Hotels & Resorts are starting to reopen, a new cooperation agreement has been concluded between Steigenberger and KENSINGTON Art GmbH. Over the coming weeks and months, exclusive works of art promoted by Kensington Art will be displayed in all existing and future hotels operated under the Steigenberger brand. The plan is to stage around ten to twelve exhibitions per year, each of a duration of eight to twelve weeks. Some of the works on show will be by renowned artists such as Günther Uecker, Heinz Mack, Otto Piene, Markus Lüpertz, Mel Ramos, STALE, Alexander Höller, Jacob Gils, Maxim Wakultschik, Theresa Kallrath. In addition, new discoveries on the art market will be featured alongside regional artists from areas near to the individual hotels. The first exhibitions are scheduled to take place from September 2020.
Each exhibition will reflect the respective hotel and destination. The genres displayed will range from contemporary to experimental painting and excellent art photography. “This exclusive partnership with Steigenberger will create enormous and exclusive coverage for the artists we represent,” said Tina Lüngen, Managing Partner of KENSINGTON Art GmbH. “The artists themselves, investors and art lovers will all benefit.”
Hasan Yigit, Vice President Brands & Innovations at Deutsche Hospitality, added: “Our cooperation with Kensington will spark the next phase of the Evolution Steigenberger. We are continuing to embrace art, and this will create scope for experiments and for exciting juxtapositions. Kensington is precisely the right partner in this regard.”
KENSINGTON Art GmbH forms part of the KENSINGTON Group, whose proven track record of core expertise in the marketing of high-end real estate stretches back for over 20 years. Franchise branches are generating strong international growth, and the group has now expanded into other lines of business including a Family Office, a mergers & acquisitions company, a digital property investment platform, a travel portal and a high-end lifestyle magazine.
Steigenberger Hotels & Resorts is a Deutsche Hospitality brand. It represents the epitome of luxury and perfect hospitality. Visitors can choose from historic hotels rich in tradition, lively city residences and health and beauty oases at the very heart of nature. The portfolio includes 60 hotels in eleven countries in Europe, Asia and Africa. Deutsche Hospitality operates four further brands. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 modern upper mid-scale urban hotels, all of which are located within easy walking distance of railway stations or airports, whilst Zleep Hotels provide quality and design at an affordable price in Denmark and Sweden.
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