BRAND STRATEGY EXPERT EVA PEDERZINI JOINS VERTU GROUP INTERNATIONAL AS NEW ACTING CHIEF BRAND, MARKETING AND PRODUCT OFFICER
Eva Pederzini is a Business Leader with more than 20 years of successful experience in Brand & Marketing Strategy and Communication, Business Development, Sales and Retail Marketing. |
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BRAND STRATEGY EXPERT EVA PEDERZINI JOINS VERTU GROUP INTERNATIONAL AS NEW ACTING CHIEF BRAND, MARKETING AND PRODUCT OFFICER
Eva Pederzini is a Business Leader with more than 20 years of successful experience in Brand & Marketing Strategy and Communication, Business Development, Sales and Retail Marketing. |
Catégorie : Europe - Carrières -
Nominations
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 07-05-2024
 Eva Pederzini new Acting Chief Brand, Marketing and Product Officer of Vertu Group International
Crédit photo © VERTU Hotels and Resorts
Eva served in various leading roles in Nestlé Nespresso, as International Retail Marketing Manager, as Commercial Director in Nespresso Italy and as Marketing Director in the UK, where she gained a strong expertise in Business and Sales development and International Marketing and Omnichannel Retail.
She led very important global projects, as the successful worldwide launch of the Nespresso New Boutique Concept across more than 600 boutiques worldwide.
Eva served as Global Brand and Marketing Director at the former company Vertu Luxury Mobile Phones based in England. Over her tenure, she was charged of revising the entire Global Brand, Marketing and Retail Strategy, by strengthening the experiential and lifestyle approach of the concierge service, as the main differentiator of the Company towards the competitors.
Eva has a multifaceted and global experience that has allowed her to act as advisor for several Luxury, Premium and FMCG Companies operating in various categories, from Cosmetics to architectural design, Real Estate investments, Coffee.
Some of the Brands Eva worked with are L’Oreal Lux, Galderma, Salesforce, amongst others. As Marketing Expert, Eva received the fellowship of CIM (Chartered Institute of Marketing) and is actively mentoring within the CIM organization.
Before embarking on her international management career, Eva obtained a Master’s Degree in Business Administration, specialising in Marketing. Born in Italy, Eva now resides in London and speaks fluent English and French.
VERTU Hotels and Resorts Founder and CEO, Gérald Lampaert, states: "I am thrilled to welcome Eva Pederzini as our new Acting Chief Brand, Marketing, and Product Officer. With over two decades of experience in Brand & Marketing Strategy, Business Development, and Sales, Eva brings a wealth of expertise to our organization. Her entrepreneurial background and global leadership roles, including at Nestlé Nespresso and many international premium brands, uniquely position her to enhance and develop our existing and new upcoming brands, products, and services. Eva's strategic vision and multifaceted experience will be instrumental in driving the LUXCOM - VERTU Group organization's growth and success. Eva will work with me directly on the parent company level to address multiple projects in development in Hospitality, Technology, Fashion and Entertainment.”
About VERTU Hotels And Resorts
VERTU Hotels and Resorts is a leading hospitality brand operated by LUXCOM GmbH and focused on providing guests with the most unique experience. Managed by a group of seasoned senior hospitality executives, all with extensive international background in major hotel groups operations, VERTU Hotels and Resorts is seeking to brand, manage, franchise and/or affiliate properties in key destinations around the world, and to provide its visitors with a very unique stay. In addition, the VERTU Hotels and Resorts Development and Consultancy Division is offering other existing brands, operating and ownership corporations, a suite of "a la carte" services to help owners and operators in their current and new projects, including development, design, space-planning, construction, FF&E, asset management, strategic marketing, sales and distribution, f&b, accounting, and information technology around the world.
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