THE LUX COLLECTIVE UNVEILS VISIONARY GLOBAL EXPANSION PLANS FOR 2025 AND BEYOND
LUX* announces new openings in Africa, Southeast Asia and the Middle East, whilst SALT prepares for its debut in China. |
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THE LUX COLLECTIVE UNVEILS VISIONARY GLOBAL EXPANSION PLANS FOR 2025 AND BEYOND
LUX* announces new openings in Africa, Southeast Asia and the Middle East, whilst SALT prepares for its debut in China. |
Catégorie : Monde - Économie du secteur
- Projets hôteliers
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 02-06-2025
The award-winning Mauritian-born global luxury hotel operator The Lux Collective has announced its expansion plans for 2025 and beyond, with new openings in the pipeline for China, Africa, the Middle East and Southeast Asia.
The Group's brand of boutique and purpose-led properties SALT will debut outside of Mauritius with a new resort opening in China, whilst The Lux Collective's flagship luxury brand LUX* will launch in the Middle East and Southeast Asia, as well as growing its presence in Africa with a futuristic, opulent safari-camp in Botswana.
At the helm of this highly anticipated next chapter is The Lux Collective's Chief Executive Officer Olivier Chavy, who is paving the Group's strategic presence in burgeoning travel destinations across the globe, and cementing its position as a trailblazing industry disruptor.
SALT brand expands outside of Mauritius for the first time
In 2027, The Lux Collective will debut SALT of Mount Siguniang in China, located in a Tibetan village in the Sichuan province on the doorstep of UNESCO World Natural Heritage Site, Mount Siguniang National Park. The first international property to open in this protected area of natural beauty, the resort will grant unparalleled access to magnificent peaks and emerald forests, being part of Sichuan Giant Panda Sanctuaries.
LUX* expands its presence with the first hotel management agreement in Southern Africa - LUX* Xinii Mababe, Botswana
Growing the LUX* footprints, the Group ventures further into new destinations in the Africa continent, following the successful opening of LUX* Marijani Zanzibar in Tanzania in July last year. The Lux Collective and Diamond Power Pty Ltd have officially inked a hotel management agreement to operate and manage a new project - LUX* Xinii Mababe in Botswana.
An exclusive destination into the untamed natural surroundings of Mababe, LUX* Xinii Mababe is home to diverse wildlife, including large herds of buffalo, zebras, elephants and giraffes, as well as lions and leopards.
Inspired by Botswana's cultural heritage, the resort's minimalistic architecture will be sustainably designed. Set to open in Q1 2027, all 26 lodges each features a centrepiece emulating striking African trees, rooting each lodge to the land. The symbolic roof structures honour the Okavango Delta's indigenous Hambukushu tribes, also known as rainmakers of Okavango. Their distinctive funnel shape mirrors that of Hambukushu fishing baskets, while the conical design of each roof uses local materials and age-old conservation methods to harvest rainwater.
Lyndon Jones, Founder of Diamond Power Pty Ltd and Owner of Xinii River Camp project in Botswana, remarks, "Recognised for its excellence and innovation in the global hospitality industry, our like-minded collaboration with The Lux Collective aims to make LUX* Xinii Mababe an unrivalled destination for opulent safari and wellness experiences, with thoughtful architecture and design inspired by the rich cultural heritage of Botswana and the Okavango. Our shared goal is to create a truly immersive and luxury wildlife experience through unique accommodation, culinary and wellness offerings for future guests whilst respecting the surrounding natural environment.”
This successful collaboration has been facilitated by International Tourism Investment Corporation Ltd (ITIC), London-based global advisory boutique firm, which serves as the Transaction and Financial Advisor for this project.
LUX* debuts in the Middle East and grows presence in Asia
Flagship luxury brand LUX* will launch in the Middle East for the first time in Q2 2026 with LUX* Al Bridi and LUX* Khorfakkan (renamed from LUX* Al Jabal) in Sharjah, UAE. Recognised as the ‘Culture Capital of the Arab World' by UNESCO for its culture, art and history, Sharjah boasts an array of museums, mosques and cultural sites; including the Al Madam ghost town, enveloped by desert. A modern 45-key boutique-style resort overlooking the Gulf of Oman with jagged mountains, LUX* Khorfakkan will offer exclusive access to a private beach, world-class dining options, a restorative LUX* ME Spa and opportunities for cultural immersion.
The strategic renaming from LUX* Al Jabal to LUX* Khorfakkan pays homage to Khorfakkan as an emerging tourism destination, deeply rooted in history with cultural preservation. It is the Group's commitment to local community integration and cultural storytelling, highlighting the beauty of this getaway to nature.
In Asia, LUX* brand will also debut in Vietnam with the country's and the region's first overwater resort - LUXNAM* Phu Quoc in Q3 2026, a private paradise in the Kien Giang Biosphere Reserve, tucked between dense jungle and idyllic beaches on the northern tip of Phu Quoc island. Inspired by the Maldives' iconic overwater resorts and overseeing panoramic seaviews, the 116 villa-only modernistic resort includes 99 overwater villas and 17 landed residences.
The resort's design with its LUX* ME Spa and specialty restaurants will reflect the best of island living, highlighting locally-crafted and traditional materials with a minimalist touch.
In Q3 2026, luxury urban resort LUX* Guangzhou will launch in Huangpu District, Guangzhou City, providing an oasis of calm in this fast-paced metropolis. Located in two skyscrapers comprising the luxurious resort and residences, LUX* Guangzhou boasts unobstructed views of the city, a variety of dining destinations and a sensory LUX* ME Spa.
“As the CEO of The Lux Collective, I am delighted to lead the Group on another exciting phase of global expansion and strategic growth. The Lux Collective is a dynamic and pioneering home-grown Mauritian brand which puts people, exceptional service and extraordinary experiences first. The latest projects for LUX* and SALT will provide gateways to fascinating and emerging travel destinations such as Sichuan, Mababe, Phu Quoc and Sharjah, enabling travellers to delve authentically into the unique identity of each region.
We are thrilled to announce LUX* brand's first opening in Botswana and look forward to putting LUX* Xinii Mababe on the map as an ultra-luxury safari and wellness destination. Designed with sustainability in mind and expected to open in Q1 2027, this futuristic project will draw in travellers from all over the world to this alluring location. We believe luxury and environmental stewardship must coexist for every resort we open and focus is on creating positive impact while delivering luxurious hospitality and meaningful experiences with a sense of place,” comments Olivier Chavy, Chief Executive Officer of The Lux Collective.
The Lux Collective's global openings in 2025 and beyond mark a new exciting chapter in the luxury hospitality space, building upon its renowned brands' goals to provide the modern travellers with authentic experiences in awe-inspiring destinations.
About The Lux Collective
The Lux Collective (“TLC”) is a Mauritian-born global luxury hotel operator and manages brands LUX*, SALT, TAMASSA, SOCIO and Café LUX*. At the heart of its purpose, TLC makes each moment matter and cares about what matters. Putting people first is the core of TLC's culture as well as staying true to the values of being passionate, responsible and innovative in all that it does. By providing comfort through thoughtful and exquisite designs, TLC creates experiences that make each moment matter for all guests. It is committed to operating in a considered and respectful manner that is mindful of future generations. Through its signature Groupwide sustainability project Tread Lightly, The Lux Collective promises an eco-conscious stay throughout its hotels. Its partnership with Altruistiq, a group of CO2 experts, focuses on the environmental footprint and ensures that emission sources are tracked using the highest international Science-Based standard. Growing the global presence, TLC currently manages 18 operating resorts and hotels in Mauritius, Maldives, Ile de la Reunion, China and Tanzania, and with 10 more hotels in its development pipeline in Africa, Asia and the Middle East. An affiliate member of IBL, a major economic player in the Indian Ocean and a public-listed leader of the “Top 100” Mauritian companies, IBL is active in key sectors of the Mauritian economy, with a global portfolio of approximately 300 subsidiaries and associated companies.
 From top left clockwise: LUX* Xinii Mababe in Botswana, LUXNAM* Phu Quoc in Vietnam, LUX* Khorfakkan in Sharjah, UAE and LUX* Al Bridi in Sharjah, UAE
Crédit photo © The Lux Collective
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