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RENAISSANCE HOTELS LAUNCHES “DISCOVER THE LYCHEE ROAD WITH RENAISSANCE” BRAND CAMPAIGN IN GREATER CHINA (Chine)
Expanded collaboration with renowned Chinese author Ma Boyong sets the stage for a journey shaped by literary inspiration and cultural exploration. |
Catégorie : Asie Pacifique - Chine - Expériences exclusives
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 “Discover The Lychee Road with Renaissance” brand campaign in Greater China
Crédit photo © Marriott International
Reuniting with renowned Chinese author Ma Boyong, the campaign draws inspiration from four of his celebrated works, including The Lychee Road, known for its evocative portrayal of ancient Chinese landscapes.
Blending literature with inspired travel, the initiative spans interactive and digital experiences, enhanced “Evenings at Renaissance” signature events, and cross-industry cultural collaborations. Guests at 33 Renaissance Hotels across Greater China are invited to embark on immersive journeys rich in storytelling and cultural depth.
The new brand video, "Discover the Unexpected with Renaissance," welcomes travelers to follow the creative perspective of Ma Boyong. With a Renaissance Navigator Map in hand, guests can uncover hidden gems in surrounding destinations while being immersed in the brand’s theatrical design.
“The pursuit of culture and the appreciation of art is inspiring more and more travelers to set out on new journeys,” said Betty Tian, Managing Vice President, Customer, Greater China, Marriott International.
“Following our highly acclaimed collaboration with Ma Boyong to launch the Renaissance Navigator Map last year, we are once again blending the enjoyment of literature with the excitement of travel, to elevate the cultural experience within our hotels and offer guests unexpected journeys of discovery.”
“The 'Discover The Lychee Road with Renaissance' journey begins at every Renaissance Hotel, guiding guests into the cultural fabric of each destination through local flavors, stories, and traditions,” said Ma Boyong.
“I’m thrilled to reunite with Renaissance Hotels as a Renaissance Navigator to embark on spontaneous journeys, where every encounter becomes part of a shared story with fellow travelers.”
Creative Interactions – Unlock the Joy of Discovery
33 Renaissance Hotels across Greater China are unveiling immersive experiences that blend local culture with signature brand themes.
At Renaissance Beijing Capital Hotel, guests can explore the hidden treasures of Panjiayuan Antique Market, an experience inspired by Ma’s popular novel The Mystery of Antiques.
Renaissance Shenzhen Bay Hotel introduces a Tang Dynasty-inspired afternoon tea themed “Lychee Elegance,” creatively combining ancient charm with the sweet allure of lychees.
At participating Renaissance Hotels, guests can also enjoy a specially designed flying chess, available in restaurants, lobby lounges, executive lounges and select family rooms, encouraging connection through shared moments of discovery and fun.
Literary Inspiration Ignites “Evenings at Renaissance”
As a signature experience of the Renaissance brand, the “Evenings at Renaissance” experience is rooted in local culture, blending art, fashion and music to create a uniquely vibrant evening for guests.
As part of the new brand campaign, the all-new edition of Evenings at Renaissance draws inspiration from four novels by Ma Boyong in the form of four specially crafted cocktails.
The “Dragon’s Whisper in Lychee Palace” cocktail is inspired by The Lychee Road, capturing a millennium-spanning tale through the sweet richness of lychees and the bold intensity of spirits.
About Renaissance Hotel
With over 175 hotels and resorts in more than 35 countries and territories around the world, Renaissance Hotels has a dynamic and inspiring global portfolio, where every trip is an opportunity for unscripted discoveries. Renaissance Hotels connects travelers to the spirit of the neighborhood through its theatrical design, entertaining evening bar rituals, and engaging Navigators, extending an open invitation to experience the unexpected both inside and out of the hotel. Renaissance Hotels is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits, including free nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.
About Marriott Bonvoy
Marriott Bonvoy, Marriott International's award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.
Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here.
 Four specially crafted cocktails Inspired by Four Novels by Ma Boyong
Crédit photo © Marriott International
 Themed Flying Chess
Crédit photo © Marriott International
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