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WESTIN HOTELS & RESORTS DEBUTS THE WESTIN SEOUL PARNAS, A NEW CHAPTER IN URBAN WELLNESS (Corée du Sud)
A premium urban wellness hotel combining Parnas Hotels' hospitality expertise with Marriott Bonvoy's global wellness brand Westin Hotels & Resorts. |
Catégorie : Asie Pacifique - Corée du Sud - Économie du secteur
- Ouvertures d'hôtels
Ceci est un communiqué de presse sélectionné par notre comité éditorial et publié gratuitement le lundi 22 septembre 2025
- Featuring 564 guest rooms, the country’s top-tier club lounge, fitness club, banquet facilities, and distinctive culinary spaces
- Introducing the industry’s first DCX operating model to maximize personalized guest experiences and operational efficiency
Westin Hotels & Resorts, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands, proudly announces the opening of The Westin Seoul Parnas on September 15, 2025, an oasis of well-being in the heart of Gangnam, Seoul.
For over a decade, Westin has been a leader in well-being and hospitality, empowering global travelers to recharge both body and mind through its three core brand pillars – Sleep Well, Eat Well, and Move Well.
Following The Westin Josun Seoul and The Westin Josun Busan, The Westin Seoul Parnas reinforces Marriott International’s commitment to expanding its footprint in Korea’s premium wellness segments. Combining brand’s renowned global wellness philosophy with Parnas Hotel’s 40 years of hospitality expertise, the hotel introduces a new urban wellness destination at a strategic location in Gangnam.
“We are delighted to establish a new landmark for the Westin brand in one of Seoul’s most dynamic districts, Gangnam,” said Duke Nam, Regional Vice President for Korea, Vietnam & Philippines, Marriott International.
“The opening of The Westin Seoul Parnas accelerates Marriott International’s expansion in Korea and allows us to share Westin’s wellness pillars with a wider audience of domestic and international travelers.”
Aligned with the brand’s philosophy, The Westin Seoul Parnas offers an urban experience that allows guests to restore balance of mind and body amidst busy city life.
The hotel is designed around four key themes: Harmonic Scenery, Taste Tapestry, Crafted Wellness, and Luminous Stage, reflecting the hotel’s concept of harmony between city and nature, seasonal and local culinary experiences, inner balance and wellness, and experiences that illuminate life’s special moments.
Guest Rooms Offering Refined Urban Relaxation
The hotel features a total of 564 guest rooms, ranging from standard rooms to Presidential Suites across eight room types, all equipped with Westin’s signature Heavenly Bed. Room layouts are optimized for business travelers, while spacious suites cater to long-stay guests and families. Suite rooms are equipped with Dyson hairdryers, Balmuda electric kettles, and amenities from the niche fragrance brand Diptyque, delivering a premium stay experience.
The interiors of The Westin Seoul Parnas are designed by the globally renowned firm Cheng Chung Design (CCD), reflecting Seoul’s blend of past and present, nature and city. A modern minimalist design is combined with warm textures and organic curves, achieving a balance between traditional sensibilities and contemporary elegance.
Neutral tones, natural materials, and subtle lighting create a holistic wellness mood across all guest rooms and public spaces, offering tranquility and inspiration even in the urban environment.
Of the hotel’s 564 guest rooms, 144 are Club Rooms, with access to the top-floor private lounge Westin Club, featuring panoramic views of the Han River and Seonjeongneung, alongside exclusive club services.
Diverse Culinary Experiences
The hotel’s restaurants showcase Parnas Hotels’ culinary expertise across various concepts. ON:TABLE, an all-day dining restaurant, offers healthy buffet menus made with seasonal and local ingredients, complemented by live cooking stations, creating a dynamic dining journey from breakfast to dinner.
Asian Live is a unique 5-in-1 Asian restaurant offering authentic cuisines from Korea, Japan, China, India, and the Arab world, combining traditional recipes with contemporary touches.
The first-floor Lounge & Bar, The Logue, is a social space with abundant natural light, offering stylish afternoon tea and business meeting spaces during the day and live music with signature cocktails in the evening.
Epicellar, a premium wine archive, and ÉDIT, a curated space featuring bakery, deli, and other sensorial items, provide a comprehensive gastronomic and lifestyle experience.
Westin Club – Private Top-Floor Lounge with Seoul Views
Located on the top floor, the Westin Club spans 702㎡, with curved façade windows offering panoramic views of the Han River and Seonjeongneung.
Guests can enjoy all-day dining with breakfast, light snacks, afternoon tea, evening cocktails, and night services, with varying menus and ambience throughout the day.
The lounge features high-end grill dishes including steak, lamb, and LA ribs, as well as unique fusion desserts such as “Sweet Delight” accompanied by K-style snacks. Accessible exclusively to Club Room and Suite guests, the lounge also offers private meeting rooms for small gatherings or business meetings, seamlessly combining relaxation and work.
Cosmopolitan Fitness Club – Large-Scale Urban Wellness Hub
The Cosmopolitan Fitness Club, spanning two floors and over 6000㎡, is a wellness hub featuring state-of-the-art fitness equipment and tailored programs.
Premium Technogym machines, a golf swing analyzer, and AR-based putting training systems provide comprehensive sports and leisure experiences. Guests can benefit from a Body Recovery Zone for stretching and muscle relaxation, as well as personalized nutritional consulting. Professional trainers offer 1:1 personal training and group classes, enabling guests to maintain structured health routines even during their stay.
Harmony Ballroom – Premium Banquet Venue for Distinguished Events
The Harmony Ballroom, covering 1,127㎡ and accommodating up to 1,200 guests, features a 5.3m ceiling height, a large LED media wall, and state-of-the-art audio-visual systems.
It is ideal for international MICE events, luxury weddings, gala dinners, exhibitions, and corporate gatherings. The design harmonizes nature, technology, and art, creating a sophisticated atmosphere without additional decoration. A dedicated banquet team, ensures meticulous attention to client needs.
Digital-Driven Personalized Guest Experience – DCX Operating Model
The Westin Seoul Parnas is the first hotel in Korea to implement the Digital Customer Experience (DCX) operating model.
Developed in collaboration with GS Group’s digital innovation team, 52g, this model manages the entire guest journey using data-driven insights, providing personalized services from check-in to check-out.
In-room dining, wellness program bookings, restaurant reservations, and local information are all integrated into a single platform accessible via mobile devices.
By analyzing customer behavior data and VOC (Voice of Customer), the hotel can optimize personalized experiences, respond to real-time feedback, predict congestion in key areas such as restaurants and pools, and maximize operational efficiency. Parnas Hotels also plans to leverage its proprietary CX (Customer Experience) platform for data-driven decisions on new service planning and marketing strategy development.
“In combining Parnas Hotels’ operational expertise with Westin’s global standards, we aim to create a hotel that meticulously enhances every guest journey,” said In-Chul Lee, General Manager of The Westin Seoul Parnas, “Our goal is to establish a wellness-focused hotel in the heart of the city where guests can experience genuine rest and inspiration.”
About Marriott Bonvoy
Marriott Bonvoy, Marriott International’s portfolio of more than 30 hotel brands and 10,000 global destinations, offers renowned hospitality in the most memorable locations around the world. The award-winning travel program and marketplace gives members access to transformative, eye-opening experiences around the corner and across the globe. To enroll for free or for more information about Marriott Bonvoy, visit marriottbonvoy.com.
About Westin Hotels & Resorts
Westin Hotels & Resorts, hospitality’s global leader in wellness for more than a decade, empowers guests to transcend the rigors of travel while on the road through the brand’s pillars of well-being: Sleep Well, Eat Well, and Move Well. At more than 245 hotels and resorts in over 40 countries and territories, guests can benefit from distinct wellness experiences including the brand’s iconic and award-winning Heavenly Bed, signature WestinWORKOUT offerings such as its 24/7 Fitness Studios, WestinWORKOUT Routes, and its versatile Gear Lending program, delicious and nutritious menu offerings on their Eat Well menu, and more. Westin is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition.
 The Logue at The Westin Parnas Seoul - Rendering
Crédit photo © Westin Hotels & Resorts
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