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SHAZA HOTELS REDEFINES MODERN LUXURY WITH CULTURAL AUTHENTICITY (Émirats arabes unis)
In today's era of experiential travel, where meaning outweighs material, Shaza Hotels is creating a new paradigm of luxury, one that is rooted in culture, authenticity, and emotional connection. |
Catégorie : Moyen Orient - Émirats arabes unis - Expériences exclusives
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Ceci est un communiqué de presse sélectionné par notre comité éditorial et publié gratuitement le lundi 29 septembre 2025
 Shaji Abu Salih, Vice President of Business Development and Growth, Shaza Hotels
Crédit photo © Shaza hotels
Shaji Abu Salih, Vice President of Business Development and Growth, Shaza Hotels and Mysk by Shaza said, “At Shaza, we don’t just welcome guests; we invite them into a living narrative. Everything we do, our rituals, our interiors, our cuisine, carries the essence of places and peoples long celebrated for their richness of culture. It’s not about nostalgia; it’s about bringing the past forward in a way that feels modern, relevant, and luxurious.”
From the fragrance that greets you upon arrival to the stories embroidered into the fabrics, Shaza weaves heritage into every moment.
Signature wellness rituals draw from traditional healing, culinary creations trace the flavours of the Silk Route, and design elements mirror the symmetry of art, delivering not just opulence but intentional beauty.
What sets Shaza apart is its ability to localise without losing its identity. Each property carries the brand’s DNA, yet gracefully adapts to its environment. Whether through indigenous materials, service customs, or curated local experiences, every stay becomes personal and profound, something large global chains struggle to emulate.
In a world where luxury travellers crave character and depth, Shaza resonates. Here, elegance is quiet. Service is intuitive. And storytelling is not an add-on, but the foundation. It’s luxury that speaks to the heart, where a sip of cardamom tea or a handwritten welcome note becomes part of something greater: a sense of belonging.
With its boutique scale and philosophy of purpose-driven hospitality, Shaza Hotels is carving out a niche for travellers who seek meaning over excess, and moments that linger long after checkout.
About Shaza Hotels
Shaza Hotels is a luxury hotel management company renowned for delivering authentic Arabian hospitality. Drawing inspiration from the rich traditions and cultures along the historic Silk Route offering an unparalleled experience defined by exquisite Middle Eastern décor, tranquil ambiances and impeccable service, crafted for the most discerning travelers.
With an impressive portfolio of iconic properties, including Shaza Doha in Qatar, The flagship Mysk Al Mouj in Muscat, Mysk Al Balad in Madinah and Mysk Al Fateh, Bahrain. Shaza continues its rapid expansion. Its upcoming openings this year in KSA, UAE and Orlando will further reinforce the brand’s position as a leader in luxury hospitality.As a proud member of the Global Hotel Alliance (GHA), Shaza Hotels provides guests with access to an extensive portfolio of upscale and signature hotels worldwide.
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