Le Journal des Palaces

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ENNISMORE GROWS PRESENCE IN SPAIN WITH THE SIGNING OF THE HOXTON, MADRID (Espagne)

Ennismore, the fastest-growing lifestyle hospitality company, is pleased to announce the signing of The Hoxton, Madrid, which is set to open in 2026.

Catégorie : Europe - Espagne - Économie du secteur - Ouvertures d'hôtels
Ceci est un communiqué de presse sélectionné par notre comité éditorial et publié gratuitement le vendredi 31 octobre 2025



Crédit photo © Ennismore


The hotel will be located in Madrid's bustling historic centre, on Plaza de Santa Ana, and comes as the brand's second destination in Spain, following the success of The Hoxton, Poblenou, which opened in Barcelona in 2022.

The Hoxton, Madrid will be Ennismore's first property in the Spanish capital, adding to its growing network across Europe.

Taking over an iconic modernist-style building by Jesús Carrasco-Muñoz y Encina on the square, The Hoxton, Madrid, will bring the brand’s signature homey and layered aesthetic to the city.

Creating spaces that welcome guests from around the corner or around the globe, the open-plan lobby will feature an all-day coffee bar and lounge space, perfect for quick caffeine fixes, laptop warriors working through the day, or long, lazy catch-ups with friends.

Ennismore’s F&B Platform will curate the hotel’s restaurant and bars. Il Bambini Club, with existing venues in Paris and London, will be a lively trattoria featuring a vibrant bar and open kitchen. Up on the rooftop overlooking the city, Cayo Coco will be a place to grab a drink after work or unwind all weekend long with tropical classic cocktails, wine, crisp cold beers, and Cuban vibes.

Featuring 192 guestrooms and suites in five classic Hox categories, simple colour palettes, plush fabrics, statement rugs and retro-chic furniture inspired by the hotel’s local neighbourhood will showcase Hox’s signature blend of style and comfort in Madrid.

Guests will find all their Hox favourites, including the Madrid edition of the Survival Guide, a Roberts Radio, and exclusive Blank toiletries to keep them fresh during their stay. The Hoxton signature meeting and events space, The Apartment, will be a space to bring people together for all occasions.

The refurbishment of The Hoxton, Madrid, will be led by Petra AM, with the support of Urban Input Group, which previously helped bring The Hoxton, Paris and Poblenou to life.

The Hoxton, Madrid’s new neighbourhood on Plaza de Santa Ana, puts guests within steps of the city’s vibrant culture and culinary scene, from the Prado, Reina Sofía, and Thyssen-Bornemisza museums to bustling tapas bars, cafés, and markets.

The city comes alive with festivals such as San Isidro, which celebrates the city’s patron saint with music, dance, and traditional cuisine, and Madrid Pride, one of Europe’s largest Pride celebrations. At the same time, its historic streets are dotted with theatres, galleries, and music venues celebrating local creativity year-round. Making it the perfect base to experience Madrid’s unique mix of heritage and contemporary life.

Sharan Pasricha, Founder & Co-CEO of Ennismore, said, “We’re delighted to be growing The Hoxton’s portfolio with another exciting property in Spain. Madrid has long been on our radar, and this modernist gem of a building is going to be the perfect home for The Hoxton brand in a neighbourhood teeming with incredible culture, food and history. The Hoxton’s pipeline for the coming years is strong, with Madrid one of several openings we have lined up in Europe alongside Oslo, Kraków and Hamburg, as well as Melbourne in Australia and Nashville in the US. Our bar concept, Cayo Coco, has been a standout success in Vienna, so we're particularly excited to introduce it to Madrid.”

Ennismore continues to expand its presence across Spain with a wave of standout openings that showcase the group’s diverse lifestyle collective.

Earlier in 2025, the brand celebrated the launch of SLS Barcelona, its first property in Europe, bringing playful luxury, bold design, and high-energy experiences to the city’s vibrant waterfront. In 2024, Ennismore made its Ibiza debut with the opening of Mondrian and Hyde, two distinct yet complementary hotels that capture the island’s creative duality: Mondrian’s sleek sophistication balanced by Hyde’s spirited, music-driven energy.

The group also unveiled SO/ Sotogrande, its first fashion-inspired all-inclusive resort, reimagining Andalusian luxury through a contemporary, design-forward lens.

About Ennismore

Ennismore is a global collective of entrepreneurial and founder-built brands with creativity and purpose at their heart. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021, creating a new autonomous entity and the fastest-growing lifestyle hospitality company, with Accor holding a majority shareholding. Ennismore comprises three pillars: a lifestyle collective rooted in culture and community, immersive resorts creating havens for escapism and entertainment, and iconic luxury venues pioneering the art of exclusive culinary destinations.

Ennismore has an unrivalled ecosystem of 16 brands and two independent F&B groups, comprising 190+ hotels and 145+ in the pipeline, more than 500 restaurants and bars, and a network of 50+ branded residences. Ennismore operates hotels in over 40 countries with more than 25,000 team members. Ennismore has four dedicated in-house studios: an F&B Platform, AIME Studio for interior & graphic design, a Digital Product & Tech Innovation Lab, and a Partnerships Studio. Dis-loyalty is Ennismore’s travel and food membership dedicated to lifestyle. Ennismore is committed to positively impacting the world, with a key focus on creating inclusivecommunities among its teams and in the places it calls home. ennismore.com *Figures as of the end of October 2025.

About The Hoxton

The Hoxton is a series of open house hotels, rooted in culture and community, located in key cities across the UK, Europe and North America. Each hotel is a reflection and extension of its neighbourhood, inspired by the diversity and originality of the streets that surround them. Vibrant, welcoming public spaces and exciting dining concepts mean every Hoxton is as much a destination for the local community as it is for guests.

The Hoxton, Shoreditch opened in 2006, followed by Holborn (2014), Amsterdam (2015), and Paris (2017). Global expansion saw the arrival of The Hoxton, Williamsburg (2018), Portland (2018), Chicago (2019), Downtown LA(2019), Southwark (2019), Rome (2021), Poblenou and Shepherd’s Bush (2022), Charlottenburg, Brussels and Lloyd, Amsterdam (2023), Vienna (2024), Florence and Edinburgh (2025).


Crédit photo © Ennismore




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