LOYALTY MEETS EXPERIENCES WITH BRILLIANT BY LANGHAM (China)
New platform from Langham Hospitality Group offers instant benefits, point redemptions and path to more bespoke and engaging encounters. |
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LOYALTY MEETS EXPERIENCES WITH BRILLIANT BY LANGHAM (China)
New platform from Langham Hospitality Group offers instant benefits, point redemptions and path to more bespoke and engaging encounters. |
Category: Asia Pacific - China - Events -
Communication/Marketing
This is a press release selected by our editorial committee and published online for free on 2024-03-04
 The membership tiers and benefit details for Brilliant are as follows
Photo credit © Langham Hospitality Group
Seamlessly converging an exclusive benefits programme with preference-led offerings and an unwavering commitment to service excellence, Brilliant is purpose-built to deliver more rewarding, personalised and captivating journeys across 30 participating hotels under LHG’s renowned brands – The Langham Hotels & Resorts, Cordis Hotels & Resorts, Eaton and Ying’nFlo. Toronto’s Chelsea Hotel is also participating.
Signing up for Brilliant is free and all members receive special room rates and discounts at over 100 restaurants. Members also earn status and award points for their stays and use of amenities.
The former determines members’ tier levels while the latter can be redeemed for an expansive range of accommodation, dining and soon wellness rewards.
Beyond traditional perks, Brilliant additionally allows for the introduction of personalised experiential offerings, from whimsical excursions and cultural immersions to unforgettable wellness and culinary delights.
Examples* of such offerings include:
- Private cooking lessons and dinners with celebrity chefs
- Behind-the-scenes dance and musical performance encounters
- Nature walks with guided mindfulness sessions
- Off-the-beaten-path tours hosted by local guides
- Traditional crafting workshops with seasoned artisans
- Themed tea parties in picturesque locations
*Actual offerings will be based on preferences expressed by Brilliant members.
“Brilliant by Langham empowers us to meet the growing demand for more rewarding, personalised and captivating hospitality encounters, LHG chief executive officer Bob van den Oord said.
“By creating a system that enables us to offer guests immediate benefits, learn more about their preferences, compensate them for repeat business and craft bespoke experiential offerings for them, we have significantly enhanced our ability to build great memories.”
Brilliant will go live on 29th February and thereafter serve as LHG’s sole loyalty programme. It replaces the group’s existing loyalty programmes, Langham Supper Club and 1865 Privilege by Langham, both of which will cease to operate on 28th February.
Members from the closing programmes will have their past loyalty rewarded with an invitation to join Brilliant at higher starting membership tiers.
To join Brilliant, visit BrilliantByLangham.com.
About Brilliant by Langham
Brilliant by Langham is a loyalty and experience platform from Langham Hospitality Group. Brilliant combines advanced analytics with a deeply ingrained service culture to bring you immediate benefits and personalised hospitality offerings, from whimsical journeys and cultural immersions to unforgettable wellness and culinary delights. Brilliant's mission is to create a genuine emotional connection with its members, and make each of them feel special, like the individuals they are. Brilliant invites you to experience more, to feel more, to enjoy that sparkle of brilliance that we know you’ll love. Together, we'll build new memories and turn them into stories, stories that spark unforgettable feelings with every encounter.
About Langham Hospitality Group
A wholly-owned subsidiary of Great Eagle Holdings, Langham Hospitality Group encompasses a family of distinctive brands including The Langham Hotels and Resorts, Cordis Hotels, Eaton and Ying’nFlo, with more than 30 projects currently either confirmed or in a developed stage of negotiation from Asia, Europe and North America to the Middle East. The Group takes its name from the legendary Langham in London which was widely recognized as Europe's first Grand Hotel. For over 150 years, this flagship hotel has represented sophisticated and gracious hospitality, a philosophy that reflects elegance in design, innovation in hospitality, sincere service and captivation of the senses across all properties.
 Brilliant by Langham
Photo credit © Langham Hospitality Group
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