The Palazzo Las Vegas to Take Center Stage at 2008 Rose Parade(R) (Etats-Unis)
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The Palazzo Las Vegas to Take Center Stage at 2008 Rose Parade(R) (Etats-Unis)
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Catégorie : Amérique du Nord et Antilles -
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 14-12-2007
Appearance of Luxurious New Las Vegas Resort Marks a First in the Recent History of the Rose Parade
On New Year's Day 2008 The Palazzo will make history as the first modern Las Vegas resort to enter a float in the annual Pasadena Tournament of Roses(R) Parade in California. Millions of spectators from around the world will watch the float serve as the centerpiece of the opening festivities and then lead the procession of nearly 50 floral masterpieces in the 119th annual Rose Parade(R) themed, "Passport to the World's Celebrations."
"The newest and most luxurious resort in Las Vegas is deserving of a unique and graceful introduction to the world and the Rose Parade with its rich tradition, spectacularly designed floats, and large international viewing audience is a befitting partner in our efforts to make that introduction," said Rob Goldstein, president of The Palazzo and its sister-property, The Venetian.
Titled "Viva Italia," one half of the float will highlight The Palazzo with its signature architectural style and awnings while the other half will feature The Palazzo's adjoining resort, The Venetian; whose identifiable landmarks of Venice such as the Campanile Tower and the Doge's Palace will be immortalized in flowers. Similar to the actual properties in Las Vegas, the float design incorporates the connection of The Palazzo to The Venetian with the symbolic use of a bridge.
The Palazzo will serve as the stage for the opening ceremonies and will be the first float to start down the five-and-a-half mile Parade route. The opening ceremonies also feature an appearance from the Tournament of Roses Grand Marshal. This year's Grand Marshal happens to be celebrity chef Emeril Lagasse, who operates the wildly popular Delmonico Steakhouse at The Venetian, and is getting ready to open his newest restaurant, Table 10, at The Palazzo Resort.
"The Palazzo's float, showing the splendor and romance of Italy, is perfect for this year's theme and as the first float to be featured during the event we are sure that it will set a spectacular tone for the entire Parade," said CL Keedy, president of the 2008 Tournament of Roses. "We were very excited to begin discussions with the resort, when we heard from them earlier this year."
Measuring 28 feet tall, 18 feet wide and an astonishing 62 feet in length, The Palazzo's float will use an assortment of materials including golden flax, creamy white sesame seed, peach lentil, red millet, safflower, dehydrated carrot and red bell pepper with accents of sweet rice and eucalyptus leaves. The gondola, made of glossy black seaweed and rich red carnations, overlaid in luminous gold strawflower petals, floats in floral water created with cool blue iris accented with crisp white roses and orchids. Amazingly, over 30,000 roses will be featured through the gardens and floral displays.
The Rose Parade will be broadcast on ABC, NBC, Univision, HGTV, Travel Channel and Discovery HD. The 2007 Rose Parade had a total audience of approximately 40 million in the U.S. In addition, the Rose Parade was televised in 140 international territories. (Due to a lack of an international ratings system, an exact number of international viewers is not available.)
The Pasadena Police Department annually estimates that approximately one million spectators view the Rose Parade in person. Over the past three years, an average of 70,000 visitors have attended the Post Parade Float Viewing Area where the floats are on display for 1 1/2 days following the Rose Parade.
The newest hotel on the Las Vegas Strip in nearly three years, The Palazzo will feature modern European ambience and design reminiscent of Italian affluent living with a unique combination of premium amenities that include: spacious suites; restaurants by top celebrity chefs such as Wolfgang Puck, Emeril Lagasse, Mario Batali and Charlie Trotter; extraordinary entertainment with the Tony Award-winning musical JERSEY BOYS and 40/40 Club, a Las Vegas version of New York's dynamic sports bar and lounge; The Shoppes at The Palazzo featuring luxury stores anchored by Las Vegas' first-ever Barneys New York; and the largest Canyon Ranch SpaClub to date.
The Palazzo's doors will open to the public in late December and be followed by a series of spectacular grand opening celebratory events from January 17 to 19, 2008.
Statements in this press release, which are not historical facts, are "forward looking" statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward looking statements involve a number of risks, uncertainties or other factors beyond the Company's control, which may cause material differences in actual results, performance, or other expectations. These factors include, but are not limited to general economic conditions, competition, new ventures, government regulation, legalization of gaming, interest rates, future terrorist acts, insurance, and other factors detailed in the reports filed by the Las Vegas Sands Corp. with the Securities and Exchange Commission.
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