The Dorchester Collection unveils the latest advertisements for Le Meurice in its star-studded campaign (France)
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The Dorchester Collection unveils the latest advertisements for Le Meurice in its star-studded campaign (France)
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Catégorie : Europe - France - Économie du secteur -
Tendances, avis d'expert
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 03-02-2009
The Dorchester Collection has unveiled the next stage
in its publicity campaign to celebrate its fêted guests with the launch of Le Meurice’s press and online advertisements.
Just go online at www.dorchestercollection.com to find out what Orson Welles saw from his window at 5am that had him rushing out into the rue de Rivoli, and learn how Le Meurice offered sanctuary to Einstein. Appreciate just why Grace Kelly favoured Le Meurice, and discover Kristin Scott Thomas’ thoughts on her favourite hotel and how to spend the day like a true Parisian…
Le Meurice – long established in the heart of Paris, where centuries of history and a sense of the surreal meet on the rue de Rivoli. Here the ‘Hotel of Kings’ consummately marries Louis XVI opulence to a contemporary approach to the surreal.
Overlooking the romantic Tuileries Gardens, and surrounded by caf…s and the glittering riches of the Place Vendôme, this regal hotel embodies all the elegant ambience and history of Paris’ 1st arrondissement with an effortless charm. And having enchanted royalty and beguiled Dali, other legendary figures have also been seduced by its sumptuous ornamentation.
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