Guest Satisfaction - June 2009 Chatter Guard Benchmark Report Is Released (États-Unis)
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Guest Satisfaction - June 2009 Chatter Guard Benchmark Report Is Released (États-Unis)
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Catégorie : Amérique du Nord et Antilles - États-Unis - Économie du secteur -
Chiffres et études
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 20-07-2009
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its June 2009 report.
To receive your own free copy, sign up for our newsletter at LodgingInteractive.com.
As the summer vacation season kicks off, U.S. hotels saw an increase in customers AND customer satisfaction. On average, U.S. hotels showed increased improvements for the month of June, posting modest gains in every section but Room satisfaction (3.59, a decrease of 3.23% from May’s 3.71). On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average hotel goer reported the greatest gains in Dining experience, increasing from an average of 3.45 in May 2009 to 3.65 in June (+5.8%). Most other average hotel scores remained in the 3% improvement territory: Resultant Quality Scores increased 3.58% (3.63 to 3.76), Housekeeping improved 3.40% (3.47 to 3.59), Staff scores rose 3.19% (3.76 to 3.88), and Value satisfaction increased 3.85% (3.64 to 3.78). The smallest area of improvement was Facilities, which posted a 3.98 score in May and a 4.07 score in June (+2.26%). Overall, Luxury and Extended-Stay Hotels showed the most improvement, while Up- and Mid-Scale facilities showed the greatest declines.
To receive your own free copy, sign up for our newsletter at LodgingInteractive.com.
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