Accor: 2009 Revenue Down 7.9% Like-for-Like
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Accor: 2009 Revenue Down 7.9% Like-for-Like
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Catégorie : Monde - Économie du secteur -
Chiffres et études
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In a business environment still severely hit by recession:
- Prepaid Services revenue was up 1.4% for the year, in line
with the objective set last August, but was down 3.8% in the final
quarter
- Hotels revenue declined by 10.1% over the year and 8.3% in
the fourth quarter, which showed a slight improvement compared with
previous quarters, mainly due to the first signs of stabilization in
occupancy rates in December in Europe
Full-year 2009 target for operating profit before tax and non-recurring
items confirmed at between EUR400 million and EUR450 million
Consolidated revenue for 2009 totaled EUR7,065 million, down
7.9% like-for-like and 8.5% on a reported basis compared with 2008.
(in EUR millions) 2008 2009 % change % change
as reported like-for-like(1)
Hotels 5,749 5,186 -9.8% -10.1%
Upscale and Midscale 3,427 3,026 -11.7% -11.5%
Economy 1,723 1,626 -5.7% -6.1%
Economy US 600 534 -10.9% -13.8%
Prepaid Services 978 943 -3.6% +1.4%
Operating Revenue 849 840 -1.0% +3.9%
Financial Revenue 129 103 -20.3% -15.0%
Other businesses 995 935 -6.0% -4.6%
Total 7,722(2) 7,065 -8.5% -7.9%
(1) At constant scope of consolidation and exchange rates.
(2) Impact of the retrospective application of IFRIC 13 - Customer
Loyalty Programs from January 1, 2008.
2009 revenue performance was shaped by the following factors:
- A 7.9% like-for-like decline in revenue;
- The expansion strategy, which increased revenue by EUR337
million, adding 4.4% to reported growth. The increase was led by the
consolidation of Orbis and the opening of 27,300 rooms over the year,
as well as by the EUR103 million impact of consolidating 49% of Groupe
Lucien Barriere's revenue since July 1, 2009.
- The impact of refocusing on Hotels and Prepaid Services
(which led to the disposal of the Brazilian foodservice business), the
ongoing deployment of the asset-right strategy and the loss of the
onboard train services contract in France. All these factors reduced
revenue by EUR271 million and reported growth by 3.5%.
- The 1.4% negative currency effect, which trimmed EUR111
million from revenue and was primarily due to the euro's appreciation
against the British pound and the Brazilian real and to the 50%
devaluation in the Venezuelan bolivar. On the upside, the euro/US
dollar exchange rate had a positive 0.4% impact on reported growth.
Fourth quarter revenue came to EUR1,806 million, down a reported 7.2% on
the year-earlier period. On a like-for-like basis, revenue was down 7.1%
year-on-year, reflecting an 8.3% contraction in the Hotels business and a
3.8% decline in Prepaid Services.
Prepaid Services: Revenue up 1.4% like-for-like for the year
Revenue from the Prepaid Services business stood at EUR943
million for the year, down 3.6% as reported, reflecting the following
factors:
- The slight 1.4% like-for-like growth in revenue over the year, as a
3.9% increase in operating revenue offset a 15.0% drop in financial
revenue.
- The negative currency effect, which reduced reported revenue
by EUR50 million or 5.2%. Of the total negative effect, 2.1% stemmed
from the recent devaluation of the Venezuelan bolivar, 0.8% from the
weakness of the Brazilian real, 0.6% from the decline of the Mexican
peso against the euro and 0.5% from the decline of the British pound
against the euro.
Revenue for the fourth quarter alone totaled EUR256 million,
a decline of 10.2% as reported and 3.8% like-for-like. Operating revenue
edged up 0.2%, supported by the business' strong growth drivers, which were
impacted during the quarter by a sharp rise in unemployment, especially in
Europe. Interest income fell by 31.1%, hard hit by the decline in interest
rates around the world.
- In Europe, like-for-like revenue was down 2.2% year on year
at EUR165 million. The contraction reflected the net impact of a 1.8%
increase in operating income and a 31.7% drop in interest income,
whose decline has gained momentum with every quarter (up 5.1% in Q1,
down 10.8% in Q2 and down 20.3% in Q3).
- In France, revenue contracted 6.9% like-for-like in the fourth
quarter, including declines of 2.8% in operating revenue and 36.1% in
interest income. Operating revenue for the period reflected both a
solid performance in Ticket Restaurant meal vouchers and CESU human
services vouchers (up 3.5%) and weaker demand for gift vouchers during
the holiday season (down 10.7%).
- Revenue in the United Kingdom rose 2.3% like-for-like during
the final quarter, with a 4.4% increase in operating revenue offsetting
a 19.9% fall-off in interest income. Operating revenue was shaped by
the combined impact of strong demand for childcare vouchers, up 6.3%,
and weak demand for gift cards, down 10.4%.
- In Latin America, revenue declined 5.2% like-for-like to
EUR76 million during the quarter. Operating revenue edged back 0.9%.
Revenue growth is being dragged down by the sustained drop in interest
income, which after rising 26.3% in the first quarter began a steady
decline in the second (down 16.5%), third (down 22.9%) and fourth
(down 29.4%).
- Revenue in Brazil declined by 6.7% like-for-like in the
fourth quarter. An exceptionally high 2008 comparable base pushed
operating revenue down 3.7%. Like-for-like operating revenue was up
22.3% in Q4 2008 versus a full-year increase of 13.2%. Interest income
fell a much steeper 25.3%.
- Hispanic Latin America saw a 3.6% like-for-like decline in revenue,
reflecting a 2.3% increase in operating revenue and a 33.3% collapse
in interest income
Hotels: Revenue down 10.1% like-for-like for the year
Hotels revenue for the year amounted to EUR5,186 million, down 9.8% as
reported, reflecting the following factors:
- A 10.1% like-for-like contraction in revenue illustrates the
firmer resistance of the European economies compared with the
US economy.
- The impact of the Group's expansion strategy, with 1) the
opening of 27,300 rooms in 2009, attesting to the sustained expansion
momentum despite the recession in the hospitality industry, and 2) the
consolidation of Orbis hotels, which added 3.0% to reported growth.
- A negative 1.8% impact from the sale of hotel properties
under the asset-right strategy.
- A negative 0.9% currency effect.
Revenue for the fourth quarter alone totaled EUR1,296 million, a
year-on-year decline of 9.6% as reported and 8.3% like-for-like.
December saw signs that occupancy rates were beginning to stabilize in
every segment except Motel 6.
Upscale and Midscale Hotels
In 2009, revenue in the Upscale and Midscale segment declined by 11.7%
as reported and 11.5% like-for-like.
While falling back 9.4%, fourth-quarter revenue showed a slight
improvement in business compared with previous quarters as occupancy rates
began to stabilize in December.
- The fourth-quarter improvement was less perceptible in
France than in the rest of Europe, where revenue fell 11.7% during the
period, compared with declines of 8.8% in the third quarter, 14.8% in
the second and 10.1% in the first. Note that in France third-quarter
revenue was lifted by relatively sustained demand from leisure guests
during the summer.
December RevPAR (down 5.3% like-for-like versus like-for-like
declines of 9.3% in November and 19.7% in December) nevertheless showed the
first signs that occupancy rates are beginning to level off, with a decline
of just 1.0-point compared with declines of 4.7 points and 8.1 points in the
prior two months.
- Compared with the rest of the year, Upscale and Midscale Hotel
performance improved considerably in Germany (like-for-like revenue
down 6.0% versus declines of 14.0% in the third quarter and 11.6% in
the first half) and in the United Kingdom (up 2.1% in the fourth
quarter versus declines of 8.6% in the third quarter and 10.2% in the
first half).
In Germany, like-for-like RevPAR turned sharply upward month
after month in the final quarter, from a decline of 12.1% in October to a
decline of 1.9% in December, with a swing to growth in the occupancy rate in
December (up 0.6 points).
- In the United Kingdom, RevPAR rose a strong 9.3% in December
(versus declines of 0.2% in November and 4.2% in October), while the
occupancy rate increased 3.8 points during the month (versus a decline
of 0.2 points in November and a gain of 2.3 points in October).
These figures demonstrate the firm resistance of operations in
the leading European countries in this segment, particularly in comparison
with operations in North America.
Economy Hotels
In the Economy Hotels segment, 2009 revenue was down 5.7% as
reported and 6.1% like-for-like, reflecting the economy segment's solid
resilience in Europe.
Fourth quarter revenue, which was down 4.0% like-for-like,
offers an even more compelling demonstration of the segment's resistance, as
the like-for-like decline slowed to 3.3% in France, 4.4% in Germany and 2.4%
in the United Kingdom.
Like the Upscale and Midscale segment, Economy Hotels began
seeing the first signs of stabilization in occupancy rates in December.
Year-on-year, these rates were down just 2.0 points in France, 1.0 points in
Germany and 0.5 points in the UK in December, compared with declines of 5.3
points, 3.6 points and 3.1 points respectively in November and 7.2 points,
5.9 points and 2.5 points respectively in October.
Economy Hotels in the United States
Motel 6's revenue for 2009 fell by 10.9% year-on-year on a
reported basis and by 13.8% like-for-like.
During the year, the chain opened a record 67 new hotels under
franchise agreements, driving a 21.1% increase in franchise revenue at
constant exchange rates over the period.
Fourth-quarter revenue was down 14.4% like-for-like,
reflecting the lack of any signs of improvement in the hospitality business
environment in the United States, contrary to Europe.
In this challenging environment, Motel 6 continued to gain
market share from the competition.
Conclusion and 2009 earnings guidance
In 2009, the Prepaid Services business reported a slight 1.4%
like-for-like increase in revenue, in line with the target set last August.
In the fourth quarter alone, operating revenue was up 0.2%
like-for-like, while interest income, hard hit by the steep drop in interest
rates, was down 31.1% like-for-like.
In the Hotels business, the fourth quarter saw an improvement
in business compared with previous quarters, with the occupancy rate showing
the first signs of stabilizing in December.
Revenue for the quarter has demonstrated the firmer resistance
both of the Hotels business in Europe compared with the United States and of
the Economy segment compared with the Upscale and Midscale segment.
Accor confirms its target for 2009 operating profit before tax
and non-recurring items of between EUR400 million and EUR450 million, as
indicated last August, despite the negative EUR40 million impact from the 50%
devaluation in the Venezuelan bolivar announced on January 8, 2010.
Upcoming events
- February 24, 2010: publication of 2009 annual results
*****
Accor, a major global group and the European leader in hotels,
as well as the global leader in services to corporate clients and public
institutions, operates in nearly 100 countries with 150,000 employees. It
offers to its clients over 40years of expertise in two core businesses:
- Hotels, with the Sofitel, Pullman, MGallery, Novotel,
Mercure, Suitehotel, Adagio, ibis, all seasons, Etap Hotel, Formule 1,
hotelF1 and Motel 6 brands, representing 4,000 hotels and nearly
500,000 rooms in 90 countries, as well as strategically related
activities, Accor Thalassa, Lenotre, CWL.
- Services, with 32 million people in 40 countries benefiting from Accor
Services products in employee and constituent benefits, rewards
and incentives, and expense management.
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