Morgans Hotel Group Announces the Launch of Forty Four at Royalton, the Original Iconic Hotel Lobby, With the Debut of 'The Cocktail Collective' (États-Unis)
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Morgans Hotel Group Announces the Launch of Forty Four at Royalton, the Original Iconic Hotel Lobby, With the Debut of 'The Cocktail Collective' (États-Unis)
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Catégorie : Amérique du Nord et Antilles - États-Unis -
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 07-10-2010
Morgans Hotel Group Co. (Nasdaq: MHGC) ("MHG") the original boutique hotel company, today announces the opening of Forty Four at Royalton, a new cocktail lounge headlined by a global all-star team of bartenders known as "The Cocktail Collective".
Selected from the best cocktail bars in the country, the renowned members of "The Cocktail Collective" have developed a dynamic world-class beverage program that will establish Royalton as the epicenter of the igniting cocktail culture in New York City and beyond.
The founding members of "The Cocktail Collective" include:
Richard Boccato from Dutch Kills in New York City
John Lermayer from The Florida Room in South Beach and Woodward in Boston
Simon Ford a global cocktail ambassador based in New York City
Willy Shine from Contemporary Cocktails, Inc. in New York City
Misty Kalkofen from Drink in Boston
Eric Alperin from The Varnish in Historic Downtown Los Angeles
"This is the first time that a group of bartenders of this caliber has come together to create an original beverage program to compliment such an iconic hotel destination," said Howard Wein, of Morgans Hotel Group. "From the cocktail classics to the modern punch bowls, each and every item on this menu was created exclusively for Forty Four, combining artisanal techniques with sophisticated style."
Morgans Hotel Group tapped this talented team of bartenders to author Forty Four's opening cocktail menu, which focuses on pre and post prohibition cocktails presented over crushed, cube and freshly chipped rocks of ice. The "Classics" section of the new cocktail menu pays homage to the finest hotel bars from around the globe with cocktails such as the "Hotel Nacional" and the "Vieux Carre". New "Originals", created by "The Cocktail Collective", include dynamic Gin drinks like the "English 75" and the "Hocus Pocus", and a soothing and witty Rye based contribution called, "The Reconciliation". The organic fresh juices powering the cocktail program are squeezed daily through a partnership with New York City's own healthy lifestyle company Organic Avenue, the leading provider of organic cold pressed juices, raw food and cleansing programs. Organic watermelon, orange, lemon, lime, grapefruit and ginger juices are provided by Organic Avenue and highlighted throughout the menu.
The Collective is also introducing exclusive signature items such as a custom boutique barrel program and a modern punch bowl menu. Already in place, the punch menu features four rum based recipes presented over blocks of ice and served tableside. All punches feature full bottles and organic juices and are designed for sharing. The proprietary barrel program showcases the development and selection of barrels of agave based spirits, sugarcane based spirits and an American whiskey. In addition to the existing cocktail featuring the Classics and Originals, the menu will soon feature a unique cocktail experience called "From Barrel to Bar", which will highlight stirred cocktails created from the custom Collective barreled spirits.
Complimenting this ground breaking cocktail program is a new Forty Four food menu created by Royalton's Executive Chef Scott Ekstrom. Ekstrom has an extensive culinary pedigree, which is influenced by time spent at both Daniel and Oceana. Scott's ability to layer modern ingredients on a foundation of classic culinary technique makes him the perfect chef to launch the new menu offering at Royalton. Ekstrom's menu, available throughout the Royalton lobby, includes such signature items as: Duck Confit Flatbread, Black Garlic Hummus, Pork Belly Soft Tacos, Parmesan Risotto Poppers, Toasted Cheeseburger Sandwiches and Crispy Potatoes with Nueske Bacon.
Salvatore Imposimato, Morgans Hotel Groups' Regional Director of Nightlife, is curating Forty Four's music and nightlife programming, inspired by 1960's Paris. In authentic Morgans' style, Imposimato has created an environment for midtown that tastefully combines the eclectic, playful and sophisticated.
Through the creative energy of "The Cocktail Collective" and their unprecedented combined expertise, a new menu for both grazers and diners and a bold series of events from Morgans Hotel Group, Forty Four at Royalton will emerge as the hotel lobby to meet after work and into the late night hours.
Click here: http://www.youtube.com/watch?v=MifBTBT6xBw&feature=email to preview Spanky Van Dyke's webiside featuring "The Cocktail Collective " and Forty Four. The full webiside will be released in mid-October.
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