W Hotels Worldwide Celebrates What’s New and Next in Fashion at Mercedes-Benz Fashion Week in New York (États-Unis)
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W Hotels Worldwide Celebrates What’s New and Next in Fashion at Mercedes-Benz Fashion Week in New York (États-Unis)
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Catégorie : Amérique du Nord et Antilles - États-Unis -
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 04-02-2011
W Hotels Continues to Support Emerging Designers through Its Fashion Next Program, Remains First and Only Hospitality Brand to Show a Globally Exclusive Collection during the New York Collections, and Celebrates Fashion at Its New York City Hotels All Month Long
W Hotels Worldwide last evening celebrated what’s new and next in fashion with an event at W New York – Times Square to celebrate the W Hotels Fall 2011 Fashion Next designers: Frank Tell, Mandy Coon, Mara Hoffman, Tess Giberson and Michael Angel. The intimate gathering was hosted by W Hotels Global Fashion Director Amanda Ross, who curated these five designers as part of Fashion Next, the W brand’s fashion program that fosters and supports emerging designers during Mercedes-Benz Fashion Week and beyond. As part of Fashion Next, a first in the hospitality industry, W Hotels will host the designers’ official presentations in the Box venue at Lincoln Center and will then continue to showcase these rising talents at W Hotels around the world, providing a global stage for them throughout the year. Fashion Next designers will have the opportunity to travel to W Hotels for exclusive trunk shows, create limited-edition pieces for W Hotels Global Glam fashion and accessories collection, and collaborate with the W brand on other fashion and design projects. W Hotels, this season, is also celebrating 15 seasons as a supporter of Mercedes-Benz Fashion Week.
“As a design-led, contemporary lifestyle brand, W Hotels has embraced fashion as an intrinsic extension and ever-changing expression of design,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “As we continue to transform into a global powerhouse, W has the opportunity to showcase its leadership in design through global programs such as Fashion Next and our exclusive W Hotels Global Glam collection. These W Hotels initiatives give rising design stars access to a fashion savvy global audience from South Beach to Hollywood, London to Taipei, Mexico City to St Petersburg, Barcelona to Vieques Island and beyond.”
Global Glam Fall 2011 Presentation at Mercedes-Benz Fashion Week
On February 10th, W Hotels will debut its newest Global Glam collection with a formal presentation in the Box venue at Lincoln Center. Curated by Amanda Ross, Global Glam is a fashionable interpretation of W Hotels’ continued global growth, with exclusive fashion and accessory pieces inspired by the unique design personalities of W Hotels around the world. This season, 15 designers were chosen to bring to life three W Hotels: W Taipei (opening February 14, 2011), W Austin (opened Dec 2010), and W Mexico City (undergoing renovation). The designers selected for the Fall collection, include Fashion Next designer Mara Hoffman, Clare Vivier, Eugenia Kim, Twinkle by Wenlan, Deepa Gurnani, Paola Hernandez, Noir, I-Luck, Sibilia, Yarnz, Shaesby, Contego Eyewear, Myne, Catherine Nicole, and Posse.
This season’s presentation will feature models on three vignettes, which have been designed as artistic, abstract interpretations of each hotel’s design personality. W Austin’s “Remix and Amplify” design theme will be brought to life through moving “sound bars” in bright magenta and orange LED lighting, while W Taipei’s “Nature Electrified” design concept will feature metal leaves and branches drenched in dramatic green and magenta lighting. The final vignette, inspired by W Mexico City’s “Masquerade” design, will be interpreted through magenta and blue illuminated rods made to resemble a criss-cross fabric pattern. There will be oversized screens suspended from the ceiling in the center of the room displaying cutting edge video interpretations of the new collection.
W Hotels’ Global Music Director Michaelangelo L’Acqua will produce the soundtrack for the Global Glam presentation, and London-born Charlotte Voisey, the mixologist of W Austin, will create signature cocktails inspired by each destination. Following the presentation, W Hotels will celebrate its latest collection in the Box venue at Lincoln Center, featuring a special live performance by French group YELLE DJs. The Fall 2011 Global Glam collection will be available in August 2011 exclusively at W Hotels The Store locations around the world and online at www.whotelsthestore.com.
Fashion Happenings at W Hotels of New York
This season, the four W Hotels of New York – W New York, W Union Square, W Times Square and W Downtown – have once again created a calendar of must-attend events for fashion-loving guests and locals alike throughout the entire month of February. Working with both emerging talents and industry veterans, each hotel will host stylish fashion happenings including:
W Union Square has partnered with the BFA Illustration Program at Parsons The New School for Design to host one in-residence fashion illustrator in the hotel’s Living Room throughout Fashion Week from 1:30 – 6:30 PM, capturing the inner fashionista of the hotel’s guests.
W Times Square will host an exclusive photo exhibit with celebrated London blogger and photographer Shini Park of Park & Cube hosted by Susanna Lau of Style Bubble.
Celebrating the February 14th debut of W London – Leicester Square, the exhibit will feature shots from across the pond, including photos of London’s most stylish citizens and images.
W Times Square will also host a special launch party co-hosted by Gilt City New York in honor of world-renowned fashion editor Kate Betts’ newest title – Everyday Icon: Michelle Obama and the Power of Style. Available only to Gilt City members (www.giltcity.com/newyork), the event will feature an exclusive photo installation of images from the book. Following the event, the photo exhibit will continue to be displayed in the hotel’s Living Room from February 16-28th.
W New York will host the official Fall/Winter 2011 fashion presentation of Global Glam and internationally renowned designer Paola Hernandez.
Underbar at W Union Square will host the official after parties for Fashion Next designers Mandy Coon and Frank Tell.
Each W Hotel in New York will offer fashion inspired cocktails created by Gerber Bars in their Living Rooms as well as another season of its established Catwalk Package, which includes suite accommodations, two cocktails and two invitations to a show at Mercedes-Benz Fashion Week. To book please visit, www.wnewyork.com/catwalk.
In addition, each W Hotel in New York will offer fashion inspired cocktails created by Gerber Bars in their Living Rooms as well as another season of its established Catwalk Package, which includes suite accommodations, two cocktails and two invitations to a show at Mercedes-Benz Fashion Week. On February 10th, W Hotels will also debut a fashion-focused microsite www.whotels.com/fashion, providing global jetsetters immediate access to what’s new and next in fashion at W Hotels.
About W Hotels Worldwide
W Hotels is an innovative, contemporary, design-led lifestyle brand and the hotel category buster with 38 hotels and retreats in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access to a world of "Wow." Each hotel offers a unique mix of innovative design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand's sensibility through contemporary restaurant concepts, glamorous nightlife experiences, stylish retail concepts and signature spas. With more than 10 years of proven success, W Hotels is on track to more than double its footprint by 2011. W Hotels and W Retreats have been announced for London, Paris, St. Petersburg, Guangzhou, Shanghai, Taipei, Bali, Bangkok, Athens – Astir Palace, and Verbier, among other international destinations.
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