HYPERICE PARTNERS WITH MOVEMENTUM AT THE MANDARIN ORIENTAL SPA, LONDON (Royaume-Uni)
Global wellness company Hyperice will provide its unrivalled, best in class technology in Movementum’s movement-health offering |
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HYPERICE PARTNERS WITH MOVEMENTUM AT THE MANDARIN ORIENTAL SPA, LONDON (Royaume-Uni)
Global wellness company Hyperice will provide its unrivalled, best in class technology in Movementum’s movement-health offering |
Catégorie : Europe - Royaume-Uni - Évènements -
Communication / Marketing
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 11-02-2022
Hyperice, a global high-performance wellness brand specialising in percussion, dynamic air compression, thermal technology, mind technology, and contrast therapy, today announces a new partnership with Movementum, a premium movement health focused provider of products, treatments, and classes at the Mandarin Oriental Spa, London.
The partnership further increases Hyperice’s footprint in the UK hospitality and spa space, following their partnership with Fairmont Windsor Park earlier this year.
The partnership with Movementum will see Hyperice’s best in class wellness technology available to the guests of the Mandarin Oriental Hotel and Spa in a variety of ways; through in-room services and uniquely through Movementum treatments delivered by expert practitioners. Together Hyperice and Movementum are spearheading a new standard for wellness focused treatments and experiences in the UK.
Movementum Functional Treatment – 30/55 mins, £90/£180
The perfect treatment to support a full and active life by combining the Hyperice Hypervolt with specialised techniques to enhance movement.
The Functional Movement Treatment focuses on mobility, flexibility and stability, and can be used to optimise preparation, performance, and recovery as a principal goal. The treatment works to increase range of motion, tissue pliability and motility through the effect of high frequency percussion, through assisted stretches, soft tissue and trigger point massage, and lymphatic drainage. Totally bespoke, the therapist will create a dynamic treatment dedicated to the specific needs of each guest.
Hyperice Normatec Air Compression leggings will also be offered as an option to all guests receiving treatment, enhancing blood flow and lymphatic drainage. Movementum Classes Classes at Movementum include ‘Focus to Move’, ‘Prime to Perform’ and ‘Regenerate’, all of which focus on quality movement, stability, and neural priming techniques. Guests can use the Hyperice technology before and after classes to help enhance movement and optimise performance.In-Room ServicesGuests at the Mandarin Oriental Hyde Park will be able to have complimentary access to all Hyperice equipment upon request, in the comfort of their own rooms, for use alongside the Movementum on-demand classes, which will be available in all hotel rooms via the Movementum Online Studio.
Jason Hussain, Business Development and Sales Manager for Hyperice in the UK, commented, “We are delighted to partner with Movementum and see our products utilised in their revolutionary movement focused treatments. Movementum’s focus on enhancing recovery and movement aligns perfectly with our aim to help people do more of what they love, and the Mandarin Oriental Hyde Park is a fantastic venue to do this in”
The partnership between Hyperice and Movementum combines their extensive expertise and heritage in movement, fitness and sports to offer a new range of services which caters to the changing needs of consumers and evolution of fitness and wellness trends.
Stephen Price, Founder of Movementum says: “I am hugely excited to be partnering with Hyperice for the launch of Movementum. Hyperice share in our ethos of empowering people to control their own health through enhancing movement. We are delighted to be combining our own range of all-natural, movement enhancing products with world-class movement enhancing technology from Hyperice, together introducing a truly unique and dynamic offering that will help people to reach their optimum movement health.”
Founded in 2010 by Anthony Katz, Hyperice started as an ice and compression sleeve but has since evolved into a performance and recovery technology movement. Today, the company is a holistic high-performance wellness brand with numerous product lines and categories, including its award-winning Hypervolt, Vyper, Venom and Normatec lines. This new approach allows Hyperice to better serve a broader range of athletes and help people everywhere do the things they love and do it more.
Hyperice recently acquired mental wellness company Core — its third acquisition in 18 months, which will launch globally in 2022 and cement its footing in the mental wellness category by helping users improve their meditation practice through biofeedback and data insights. In December 2020, Hyperice acquired Recover X before launching its new pinnacle innovation – Hyperice X – the world's first-ever portable contrast therapy device and is due to launch globally in 2022.About Hyperice:Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specialising in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), mind technology (Core by Hyperice) and contrast therapy (Hyperice X). Now, as a holistic high-performance wellness brand, Hyperice is designed for all - from the most elite athletes, leagues and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Recognized as one of Fast Company’s Most Innovative Companies in 2021, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance, and workplace wellness on a global scale. Hyperice’s transformative acquisitions of Normatec, RecoverX and Core have helped to accelerate its innovation agenda as it enters its next stage of global growth. About Movementum: Movementum - a new philosophy in movement health.
Movementum is a new premium wellness brand which includes a collection of all-natural, movement enhancing products, supported by luxury studio, spa and online services. An industry first in the merging of premium products, spa and studio, Movementum is committed to helping people take control of their physical and mental health through the power of movement.
Movementum opened its first studio in the spa at the Mandarin Oriental London in January 2022 where it combines the experience of a fitness studio with that of a spa, offering innovative spa rituals and functional treatments, as well as small group classes, underpinned by its premium natural product range. The Movementum concept is based on the Movement Health Enhancement System developed by a world leading team of experts in movement health, led by founder Stephen Price. Covering every aspect of physical literacy, health and wellness, Movementum will not only help people improve strength, control and increase neurological function, but they will also help improve confidence, motivation, help prevent injury and support rehabilitation.
The Movementum product collection, which will be available for purchase from spring 2022, consists of movement-enhancing body oils and balms, as well as a space-enhancing diffuser.
Move Better, Live Better with Movementum
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