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MARRIOTT INTERNATIONAL SIGNS AGREEMENT TO OPEN TWO LUXURY PROPERTIES IN TROJENA, THE MOUNTAINS OF NEOM (Arabie saoudite)

Marriott International, Inc. announced it has signed an agreement with NEOM to open two luxury properties in Trojena, NEOM’s mountain destination located in the north-west region of Saudi Arabia.

MARRIOTT INTERNATIONAL SIGNS AGREEMENT TO OPEN TWO LUXURY PROPERTIES IN TROJENA, THE MOUNTAINS OF NEOM (Arabie saoudite)

Marriott International, Inc. announced it has signed an agreement with NEOM to open two luxury properties in Trojena, NEOM’s mountain destination located in the north-west region of Saudi Arabia.

Catégorie : Moyen Orient - Arabie saoudite - Économie du secteur - Projets hôteliers
Ceci est un communiqué de presse sélectionné par notre comité éditorial et mis en ligne gratuitement le 26-09-2023


Rendering of The Bow in which the JW Marriott will be situated in

Rendering of The Bow in which the JW Marriott will be situated in
Crédit photo © Marriott International

The agreement includes Saudi Arabia’s first W Hotel, and a JW Marriott property.“We are excited to work with NEOM to develop these two exciting properties in one of the most highly anticipated developments in the world,” said Chadi Hauch, Regional Vice President, Lodging Development, Middle East, Marriott International.

W Hotels continues to redefine the luxury hospitality sector, and NEOM is an ideal fit with its vision centered around innovation, creativity, design and exploration, while JW Marriott, one of our flagship brands, will bring its legacy of extraordinary hospitality, thoughtful design and enriching experiences.”

W Hotel in Trojena

The W Hotel in Trojena is anticipated to feature 236 guest rooms, including 47 suites, with uninterrupted views of the mountains and a freshwater lake. Design plans for the property comprise signature brand spaces including a Living Room, WET Deck, W Lounge, AWAY Spa and FIT fitness center.

The hotel is also expected to offer four dining destinations and retail space. The property will be situated within the region’s Lake Village which aims to deliver exclusive residential, hospitality and commercial experiences directly at the water’s edge.

The 2.8-kilometer-long architectural lake will be a destination that is expected to feature an enchanted forest and adventures on the waterfront. The Lake Village will also be home to a range of retail and dining offerings, fresh food and shopping markets and entertainment areas.

JW Marriott Hotel in Trojena

Rooted in sophistication, the JW Marriott Hotel in Trojena will be a haven for luxury travelers who seek an ultra-premium escape paired with exceptional service and well-being experiences.

The property will be situated in The Bow which is anticipated to be a futuristic water world which will combine nature with technology to make for a unique living environment.

Immersed inside the Lake and surrounded by a mountainscape, the substructure will be designed to withstand the weight and pressure of the surrounding water while remaining spaces will be easily adaptable to allow for multi-season use including an atrium capable of hosting largescale events.

Plans for the hotel include 500 luxury rooms and suites, and extensive entertainment and recreational offerings including a ballroom, meeting spaces, five dining venues, a fitness club, a kids club, swimming pools and a spa.

With its central location, high elevation mountain landscape up to 2,600 meters, and natural surroundings, Trojena redefines the understanding of ultra-luxury hospitality and mountain tourism,” said Philip Gullett, Executive Director of Trojena.

We are delighted to have two of Marriott International’s iconic brands at the forefront of luxury travel, W Hotels and JW Marriott, join us to elevate the travel experience for discerning guests.”

JW Marriott and W Hotels are two powerful and purpose-driven brands, carefully tailored to meet the expectations of the next generation luxury traveler. The JW Marriott will be paramount in positioning Trojena as a class-leading venue for major global conferences and exhibitions, as well as high profile events, while W Hotels will transform the way visitors of our mountain destination enjoy entertainment, culture, and culinary experiences. Marriott International shares our vision for shaping a new frontier for the industry, and we look forward to strengthening our relationship by bringing two of its renowned hotel brands to Trojena,” said Chris Newman, Executive Director of NEOM Hotel Development.

Trojena, one of the flagship developments within NEOM, is being developed and positioned as a year-round adventure sports destination that will include activities such as skiing, water sports, hiking and mountain biking. Trojena will be the host of the 2029 Asian Winter Games. Along with a W Hotel and JW Marriott property, the development is expected to include apartments, chalets, retail, dining, and entertainment areas.

About Marriott International

Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,600 properties under 31 leading brands spanning 139 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy, its highly awarded travel program.

About W Hotels

Born from the bold, 24/7 culture of New York City, W Hotels has redefined hospitality for over two decades, breaking the norms of traditional luxury wherever the iconic W sign lands. With more than 60 hotels around the globe, the detail-driven design, iconic Whatever/Whenever service and buzzing, signature Living Rooms create an experience that is often imitated but never matched. Dynamic and invigorating, the brand celebrates each travelers’ desire to uncover the destination through a lens that is distinctly W. W Hotels is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition.

About JW Marriott

JW Marriott is part of Marriott International’s luxury portfolio of brands and consists of beautiful properties and distinctive resort locations around the world. JW Marriott is a tribute to the founder of Marriott International, J. Willard “J.W.” Marriott, who prioritized his own well-being so that he could take better care of others. Inspired by his approach to life and rooted in holistic well-being, JW Marriott properties offer a haven designed to allow guests to focus on feeling whole – present in mind, nourished in body, and revitalized in spirit – through programs and offerings that encourage them to come together and experience every moment to the fullest. Today there are over 120 JW Marriott hotels in more than 38 countries and territories worldwide that cater to sophisticated, mindful travelers who come seeking experiences that help them be fully present, foster meaningful connections and feed the soul. JW Marriott is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit marriottbonvoy.com.

About NEOM

NEOM is an accelerator of human progress and a vision of what a new future might look like. It is a region in northwest Saudi Arabia by the Red Sea being built from the ground up as a living laboratory – a place where entrepreneurship will chart the course for this new future. It will be a destination and a home for people who dream big and want to be part of building a new model for exceptional livability, creating thriving businesses and reinventing environmental conservation.

NEOM will include hyperconnected, cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues and tourist destinations. As a hub for innovation, entrepreneurs, business leaders and companies will come to research, incubate, and commercialize new technologies and enterprises in groundbreaking ways. Residents of NEOM will embody an international ethos and embrace a culture of exploration, risk-taking and diversity.

About Trojena

Trojena is a unique year-round mountain destination in NEOM like no other on earth. Six distinctive development clusters - Gateway, Discover, Valley, Explore, Relax and Fun – will blend together with the natural landscape to offer human-centric experiences for residents and visitors alike. Situated at the heart of NEOM, 50 kilometers from the Gulf of Aqaba coast, Trojena will be the Gulf's first outdoor ski resort, staging world-class sporting events, art exhibitions, concerts, and cultural festivals.

Due to its high elevation and central location, Trojena will redefine luxury living and travel offerings as a global sanctuary of wellbeing. Like the rest of the NEOM, Trojena will be powered by renewable energy while sustainably protecting the region's rich cultural and environmental heritage.

Trojena is planned to complete and welcome visitors and new residents in late 2026 and will host the Asian Winter Games in 2029.

Rendering of W Hotel within The Lake Village
Crédit photo © Marriott International




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