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THE ANAM GROUP CROSSES NEW FRONTIER WITH ARTIFICIAL INTELLIGENCE (Viêt Nam)
The Anam Group is breaking into unchartered territory in Vietnam’s hospitality industry with artificial intelligence (AI) that rapidly yet comprehensively responds to website users’ questions in real-time, 24/7, in roughly 150 languages. . |
Catégorie : Asie Pacifique - Viêt Nam - Économie du secteur
- Expériences exclusives
- Tendances, avis d'expert - Quoi de neuf ?
Ceci est un communiqué de presse sélectionné par notre comité éditorial et publié gratuitement le vendredi 04 juillet 2025
Enregistré par la société Balcony Media Group
 Crédit photo © Balcony Media Group
Sitting in the bottom right-hand corner of every website page, the website theanam.com's chat function directly interfaces with The Anam Group's vast property management system and its wealth of information.
Website users are permitted to ask any question related to a potential stay at either The Anam Cam Ranh or The Anam Mui Ne, ranging from the availability of accommodation to suit their needs, to dining experiences on offer, to the depth of the hotel pools and much more. The chat function instantly responds with accurate and quality responses.
The Anam Group's commercial director Martin Koerner said the independently owned and operated group was the first in Vietnam to embrace such technology “already blowing the stereotype of chatbots failing to actually answer your question out of the water”.
“This AI technology is a game-changer for how people determine whether they will book a holiday with us when they come to our website,” Mr Koerner said.
“Rather than, for example, having to trawl through our accommodation categories to determine what may suit their needs, such as the size of their family, and then checking if there is availability on given dates, they can garner a comprehensive answer straight away.”
Mr Koerner said the chat function was also “incredibly warm and friendly” in its delivery of information, offering helpful yet non-intrusive alternatives, as well as kind greetings such as, at the end of a response, a small phrase in Vietnamese followed by a translation in the users' native language.
“We are using the latest in AI to deliver good ol' fashioned Vietnamese hospitality; in this case, providing accurate and comprehensive information to serve the needs of our potential guests, and guests too, on our website.”
In response to the ongoing debate about AI replacing humans, Mr Koerner said that humans were still required to oversee the technology and continually update the property management system to ensure the chat function's responses were up to date.
In addition to giving The Anam Group the edge on the internet, the technology also allows its staff, who would otherwise be answering questions via the phone and email that the chat function can answer, to instead focus on other priorities such as serving guests in person.
“The AI's profound capacity to communicate in roughly 150 languages also removes any potential communication barriers between our staff and potential customers around the globe,” Mr Koerner said.
AI also currently handles messaging involving The Anam Cam Ranh and The Anam Mui Ne's Facebook, Instagram and website message boxes.
Within the next few months The Anam Group also plans to roll out AI to comprehensively answer, in any language, in-house guests' questions via WhatsApp. About The Anam Group After the auspicious debut of The Anam Cam Ranh in 2017, the independently owned and operated The Anam Group celebrated the grand opening of its second property, The Anam Mui Ne, in January 2023, and multipurpose convention centre Axi Plaza in Cam Ranh in April, 2024.
With “Indochine Charm” and “Modern Luxury” as its watchwords, the group blends colonial-era aesthetics and attentive Vietnamese service with modern comforts and convenience. “The Anam” today is a reference to another name, “An Nam”, which was the name of Central Vietnam during the French Indochina era.
The Anam Cam Ranh overlooks 300 metres of beachfront on Vietnam's scenic Cam Ranh peninsula, which averages more than 300 sunny days per year. The luxurious five-star resort boasts 77 villas and 136 rooms and suites. The Anam Cam Ranh features a French-inspired fine dining restaurant, all-day dining restaurant, a Vietnamese restaurant and bar, a classical bar, a beach club, in-room dining, a 10 treatment-room spa, indoor and outdoor movie theatres, three capacious swimming pools, ballroom, conference rooms, recreation and fitness centre, a tennis court, yoga room and deck, kids club, putting green, onsite sustainable farm, gift shop and more.
Like its predecessor The Anam Cam Ranh, The Anam Mui Ne's design is also an echo out of Vietnam's Indochine era. Situated in southern Vietnam's popular beach town Mui Ne, the 1.2 hectare beachfront resort affords spectacular ocean vistas and features 127 elegant rooms and suites, including seven 142sqm suites with private pools and a 122sqm presidential suite with an extra room for the bodyguards. Its dining landscape comprises an all-day dining restaurant and grill, beachside restaurant and bar, and lobby bar. A five-treatment room spa, two vast swimming pools, a ballroom, conference rooms, water sports center, fitness center, yoga room, kid's club and gift shop are among the resort's host of world-class facilities.
With a design inspired by Vietnam's iconic basket boat, Axi Plaza is a game changer for Cam Ranh and MICE offerings on Vietnam's coastline due to its distinctive architecture and design, and spectacular beachfront location. Adjacent to The Anam Cam Ranh, Axi Plaza offers a vast state-of-the-art conference hall, a 360-degree rooftop venue, stunning outdoor beachfront event space, about 10,000sqm dedicated to shopping and dining outlets, and more.
 Crédit photo © Balcony Media Group
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