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THE NEW DON CARLOS MARBELLA OPENS ITS DOORS AFTER AN AMBITIOUS RENOVATION (Espagne)
An icon of Mediterranean luxury is reborn: the legendary Don Carlos Marbella reopens after a comprehensive renovation led by the Selenta Group, fusing timeless elegance and Andalusian heritage in a privileged beachfront location. |
Catégorie : Europe - Espagne - Économie du secteur
- Rénovation ou nouveauté dans un établissement
Ceci est un communiqué de presse sélectionné par notre comité éditorial et publié gratuitement le mardi 15 juillet 2025
 Lucia Summer Club 2025 by Nikki Beach
Crédit photo © Don Carlos Marbella
The hotel offers a multisensory experience that includes an exclusive spa with the Natura Bissé seal, the first Rafa Nadal Tennis Centre in Spain with nine courts (seven clay and two padel), and a gastronomic offering spread across three unique spaces: Los Naranjos, Sol & Sombra, Break Point and Campari Bar Manero.
It also features two beach clubs: Nikki Beach Marbella and, as a new feature, a Lucia Summer Club 2025 by Nikki Beach pop-up in the beach area.
The legendary Hotel Don Carlos, a symbol of Marbella's sophistication and exclusivity since 1969, has just reopened its doors as the new Don Carlos Marbella.
Following an ambitious comprehensive renovation led by Selenta Group—part of the portfolio of the Canadian fund Brookfield Asset Management— this emblematic establishment is embarking on a new era in which contemporary luxury and Andalusian heritage merge to create an unprecedented hotel experience on the Costa del Sol.
Situated in a privileged beachfront location and surrounded by 20,000 square metres of tropical gardens, the property was completely redesigned by the prestigious interior designer Jaime Beriestain, who has reinterpreted its historic essence with a sophisticated, warm, and profoundly Mediterranean approach.
The result is a space where timeless elegance coexists with the most modern comforts – 308 rooms, suites, and residences offering panoramic views of the sea and garden, designed for a new generation of discerning travellers and to win back long-standing guests. Altogether, the ongoing renovations — already visible to guests during the summer 2025 season — along with the initiatives set to launch in 2026, amount to a total investment of approximately €45 million.
The rebirth of Don Carlos Marbella is not only an architectural and aesthetic transformation, but also a commitment to redefining the concept of Mediterranean luxury through authenticity, wellbeing, and gastronomy.
The hotel thus consolidates its position as one of the great re-openings of the year in Europe, a place where every corner has been designed to offer unforgettable experiences. All the new leisure and gastronomic offerings the hotel has in this first phase of reopening will be complemented with exclusive leisure and dining options in the following months.
A leisure programme for all the senses
Sport also plays a fundamental role at the new Don Carlos Marbella, featuring the Rafa Nadal Tennis Centre, the first in Spain and seventh centre in the world, created using Rafa Nadal's training methodology. With this approach, the hotel seeks to offer its guests a unique experience complemented by high-level tennis training, whilst also being designed for everyone.
This facility features seven clay courts, two padel courts with spectacular ocean views, and a Pro Shop with Nike and Babolat products. Its training programmes are available for players of all ages and levels including The Wingfield System, which is the only technology of its kind available at a tennis centre on mainland Spain. It tracks and analyzes gameplay, providing statistics and performance insights to help players improve.
The centre follows the Rafa Nadal Academy by Movistar methodology, based on the experience acquired by the legendary tennis player and his team over more than 15 years of participating in the best international sports competitions.
Don Carlos Marbella also features a new and exclusive pop-up from Lucia, the new brand from Nikki Beach Hospitality Group that opened last year in Cannes: Lucia Summer Club 2025. This Summer 2025 pop-up further showcases the restaurant group's vision with a vibrant design that offers a sneak preview of the Lucia Marbella that will open permanently in 2026 with an expanded outdoor area and a new evening restaurant on the hotel's beachfront.
At Lucia Summer Club 2025, guests can enjoy a special menu designed for the pop-up and centred on the brand's Cuisine du Soleil philosophy, a fresh take on Mediterranean flavours with sun-drenched ingredients. This space offers a carefully curated selection of seasonal dishes, ideal for lunch or a snack by the pool or by the sea, in a family-friendly setting designed for relaxation, closely aligned with Don Carlos Marbella's own concept of an eclectic and family-friendly menu. This concept adds to the beach area's offering, where Nikki Beach has also been a success for years.
A gastronomy that excites
The new Don Carlos Marbella also offers its guests and visitors a wide and varied culinary offering with four dining venues: Los Naranjos, Sol & Sombra, Break Point and Campari Bar Manero.
These represent four different ways to savour the south, each with its own personality, but united by a common vision: authenticity, proximity, and a true connection with the Mediterranean environment.
Los Naranjos is the culinary heart of the hotel, a refuge of flavour and light where Andalusian tradition takes centre stage. Here, each breakfast begins peacefully, in a space filled with Mediterranean aromas and cuisine born from a profound respect for the products of the land and sea. As evening falls, the restaurant transforms into a tribute to the tastes of the south, a proposal to awaken the senses. Among its offerings are the Signature Trio (natural oyster, crispy caviar fritter, and mini tempura lobster brioche), the Risotto with Red Shrimp Carpaccio, and the Mediterranean-style Top Sirloin Tagliatelle.
Sol & Sombra, located next to the pool, is an open-air oasis that adapts to the rhythm of each guest: from a refreshing drink at the bar in the sunshine to a leisurely lunch, this space celebrates the vitality of summer. This restaurant has two settings: one in the bar and sun lounger area, and another with tables for a more relaxed experience. The cuisine is fresh, light, and tasty, designed to be shared with laughter and good company.
Break Point, located inside the Rafa Nadal Tennis Centre, is the ideal café to recharge with snacks, natural juices, or healthy food to complement your workout.
Located in the hotel's elegant Andalusian courtyard Campari Bar Manero is a unique cocktail experience that fuses the Italian sophistication of the aperitif with the warmth and vitality of Spanish culture in a space designed by interior designer Lázaro Rosa Violán. This innovative concept is born from the collaboration between the iconic Italian brand CAMPARI and the renowned Spanish restaurant group MANERO. The carefully crafted cocktails pay tribute to Italian classics while incorporating ingredients and techniques that reflect the rich culinary heritage of Spain.
With these four new offerings, Don Carlos Marbella strengthens its commitment to a cuisine that connects with and celebrates the Mediterranean lifestyle. Los Naranjos, Sol & Sombra, Break Point and Campari Bar Moreno aren't just restaurants: they're three distinct concepts that complement the experience.
A destination designed for wellness
Among its new key features, Don Carlos Marbella features a state-of-the-art indoor spa featuring Natura Bissé —a brand renowned for its innovation, effectiveness, and sensorial sensitivity—designed to offer wellness experiences with exclusive treatments. Here, wellness becomes an art that transcends aesthetics to embrace the essential, a space where the body is liberated and the mind rests.
This temple of wellness captures the vibrant energy of the Mediterranean, transforming it into rituals that pamper the body, mind, skin, and soul. From the citrus freshness of Andalusian orange blossom that awakens the senses to the warm touch that releases tension, every detail is an invitation to reconnect with oneself, the present, and with what truly matters.
Among the most notable treatments offered at this space is the Don Carlos Charm Ritual, a deeply sensorial experience that combines an exfoliation with crystals and fresh petals and a massage with orange blossom and warm stones, restoring inner balance; the Mindtouch Experience Ritual, which goes even further: an immersive experience that, through sensorial technology and evocative fragrances, dissolves tension and awakens a deep connection with yourself; and the Golden South Essence Massage, inspired by the light of the south, celebrates the calm and natural beauty of the Mediterranean with a relaxing body massage that leaves a feeling of absolute serenity.
A design inspired by the essence of Andalusia and timeless luxury
Under the vision of prestigious interior designer Jaime Beriestain, every corner of the hotel now reflects the essence of Andalusia, inspired by cultural and natural elements.
From the Andalusian shawl, the waves of the Mediterranean Sea, and the horizon line, to the reinterpretation of classic 17th-century furniture, the entire design proposal is built on a central axis that enhances the hotel's identity. Furthermore, for Beriestain, the interaction of light with the sharp edges of shapes, the Dolce Vita, and Parisian brasseries have also been sources of inspiration in his creative process. These, although they may seem very different from each other, have been integrated into the designer's universe to create the new identity of the Don Carlos Marbella.
The new lobby now boasts enhanced panoramic views of the sea, so guests feel its presence from the very first moment. Meanwhile, materials such as raffia, stone, and natural wood have been used in the guest rooms, offering an immersive experience of comfort. The colour palette, inspired by the iridescence of seashells, provides an atmosphere of calm and well-being. Thus, the combination of craftsmanship, natural materials, and a contemporary approach makes this hotel a destination in itself.
A benchmark for event hosting on the Costa del Sol
In its new phase, the Selenta Group Hotel in Marbella will offer a completely renovated and diverse offering for the MICE (Meetings, Incentives, Conferences, and Events) sector.
Specifically, there will be 17 multifunctional rooms, all with natural light, that adapt to different types of events, from intimate meetings to large conferences and banquets. With meticulous attention to detail, the hotel has opted for a combination of sophisticated design and cutting-edge equipment to guarantee unique experiences for guests who choose the hotel for all types of events.
About Don Carlos Marbella
The legendary Hotel Don Carlos, a symbol of luxury hospitality on the Costa del Sol since 1969, reopens its doors for the 2025 summer season after an ambitious comprehensive renovation led by the Selenta Group. Designed by interior designer Jaime Beriestain, the spectacular new Don Carlos Marbella features 308 rooms, including an exclusive two-bedroom presidential penthouse suite, 57 junior suites, and 24 residences, as well as various dining venues (Los Naranjos, Sol y Sombra, and Break Point), two beach clubs (Nikki Beach and Lucia Summer Club 2025), a Rafa Nadal Tennis Centre, and an indoor spa with Natura Bissé treatments. These new features are the focus of the first phase of the reopening of the new Don Carlos Marbella, which will gradually incorporate exclusive leisure and dining options into its offering in the coming months.
Located in a privileged enclave on the Costa del Sol, Don Carlos Marbella has been, since its founding by the renowned hotelier Conrad Hilton and for more than five decades, synonymous with glamour, sophistication, and excellence. Surrounded by a lush 20,000 m² tropical garden and with direct access to one of Marbella's best beaches, Elviria, its architecture, which blends modernity and Andalusian tradition, has witnessed unforgettable moments in the lives of its guests.
Throughout its more than half-century of existence, the hotel has hosted internationally renowned figures and has been a key player in the evolution and development of tourism in the region, always adapting to industry trends without losing its essence and prestige. Its reopening has brought with it an innovative and ambitious proposal that will position Don Carlos Marbella as a unique destination for travellers from around the world, serving as a true hub of premium services for both leisure travellers and major events, always underpinned by a positioning that blends luxury with the authenticity of Andalusia.
As the newest member of Preferred Hotels & Resorts L.V.X. Collection, Don Carlos Marbella joins an esteemed portfolio of independent hotels worldwide. Representing renowned properties that feature the finest accommodations coupled with attentive, engaging, and exclusive personal service in vibrant city centres or destination escapes, the L.V.X. Collection provides travellers with memorable guest experiences through exceptional dining, entertainment, and spas.
About Preferred Travel Group
Owned and operated by the Ueberroth Family, Preferred Travel Group is the parent company of brands and programmes such as Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, and PTG Consulting, representing more than 1,100 hotels, resorts, and residences across 90 countries, in addition to a global portfolio of destination marketing organizations and tourist boards. With more than 350 seasoned associates situated across 35 countries, the company connects independent hotels, hospitality companies, and destinations to key markets worldwide through strategic branding, sales, integrated marketing, revenue management, distribution services, and other consultancy services. Fuelled by its brand promise, Believe in Travel, the company and its hotel and travel brands champion an unwavering belief in the transformative power of travel and its ability to enrich lives, inspire a greater respect for the planet, and expand hearts and minds to other cultures and ways of living.
 Crédit photo © Don Carlos Marbella
 Crédit photo © Don Carlos Marbella
 Crédit photo © Don Carlos Marbella
 Crédit photo © Don Carlos Marbella
 Crédit photo © Don Carlos Marbella
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