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PREFERRED HOTELS & RESORTS STRENGTHENS LEADERSHIP AND EXPANDS PRESENCE IN ASIA PACIFIC
Preferred Hotels & Resorts, the world's largest independent hotel brand representing over 600 luxury hotels, resorts, and residences in more than 80 countries, has announced a series of key appointments and strategic developments aimed at ongoing strategic support of hotel members, as well as bolstering its presence in the Asia Pacific region. |
Catégorie : Asie Pacifique - Carrières
- Nominations
Ceci est un communiqué de presse sélectionné par notre comité éditorial et publié gratuitement le lundi 08 septembre 2025
 Laurence Onfroy, Vice President, Business Development, Asia Pacific
Crédit photo © Preferred Hotels & Resorts
She is responsible for driving regional growth by expanding the hotel portfolio across all Preferred Travel Group brands, with a strong emphasis on Beyond Green, Preferred Hotels & Resorts' sustainable sister brand, and fostering global and regional strategic alliance partners, marketing and brand partnerships. Her role also provides strategic support to the global commercial organization and brand expansion initiatives across the region.
The Singapore team also includes James Koh, Regional Director, Southeast Asia & Pacific, who has been with the company since 2022 and leads the team within the region overseeing hotel retention and development efforts, along with Cheryl Siow, Vice President, Global Sales, Greater China & Group Sales, Southeast Asia and Matthias Ong, Manager, Public Relations & Social Media who both joined the team this year.
The Greater China and Australia team sees a leadership expansion with Eddie Wong stepping into the role of Area Managing Director, Greater China & Australia. Based in Hong Kong, Eddie will oversee growth and development initiatives across both markets while providing hands-on leadership and strategic direction.
In Japan, Midori Kataoka has been promoted to Area Managing Director, Japan, overseeing a key market that includes 50 member properties. The team is further strengthened by the addition of Yuichi Kanasaki as Director, Hotel Revenue Optimization.
“These strategic appointments and expanded roles are part of our ongoing strategy to reinforce the brand's position in the luxury travel and independent hospitality space across Asia Pacific, a region which has been key for us and continues to have tremendous growth potential. These developments reflect our commitment to strengthening our presence, delivering ongoing focus and support of our current hotel members, and enhancing visibility across our portfolio,” says Michelle Woodley, President, Preferred Travel Group.
Since the start of the year, Preferred Hotels & Resorts has welcomed four member properties across Asia Pacific – Amara Singapore (Singapore), The Archipelago (Yilan, Taiwan China), Himalayas Hotel Shanghai (Shanghai, China), and Treasure Bay Fuxian Lake (Yuxi, China) – bringing its footprint in the region to over 90, with further growth planned in high-performing markets such as China and high-potential destinations such as Bali, Vietnam, and Australia.
Among its notable members in the region are luxurious properties from The Fullerton Hotels & Resorts across Singapore, Sydney and Hong Kong; Artyzen Singapore; Andara Resort & Villas in Phuket; The RuMa Hotels & Residences in Kuala Lumpur; Wynn Palace Cotai in Macao; and Hotel New Otani Tokyo ‘EXECUTIVE HOUSE ZEN'. The brand has also recently expanded its presence in India, welcoming properties including The Leela Gandhinagar, Aurika Udaipur, and Aurika Mumbai International Airport to its expanding portfolio.
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world's largest independent hotel brand, representing over 600 distinctive hotels, resorts, residences, and unique hotel groups across 80 countries.
Through its five global collections, Preferred Hotels & Resorts connects discerning travelers to the singular luxury hospitality experience that meets their life and style preferences for each occasion.
Every property within the portfolio maintains the high-quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Program.
The I Prefer Hotel Rewards, Preferred Residences℠, Preferred Pride, and Preferred Golf programs offer valuable benefits for travelers seeking a unique experience.
 James Koh, Regional Director, Southeast Asia & Pacific
Crédit photo © Preferred Hotels & Resorts
 Cheryl Siow, Vice President, Global Sales, Greater China & Group Sales, Southeast Asia
Crédit photo © Preferred Hotels & Resorts
 Midori Kataoka has been promoted to Area Managing Director, Japan
Crédit photo © Preferred Hotels & Resorts
 Eddie Wong stepping into the role of Area Managing Director, Greater China & Australia
Crédit photo © Preferred Hotels & Resorts
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