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ACCOR ANNOUNCES THE SIGNING OF SOFITEL GENOA WATERFRONT, EXPANDING ITS LUXURY FOOTPRINT IN ITALY (Italie)
Accor, a global leader in hospitality, is proud to announce the signing of Sofitel Genoa Waterfront, a landmark new luxury hotel set to open in 2027 on the city's waterfront. |
Catégorie : Europe - Italie - Économie du secteur
- Projets hôteliers
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Developed in partnership with AG Group, Italy's leading integrated tourism operator, Sofitel Genoa Waterfront will bring French art de vivre to one of Italy's most storied port cities.
With120 guestrooms, including 20 suites, Sofitel Genoa Waterfront will offer a refined experience blending French elegance with the maritime heritage of Liguria.
Designed by Renzo Piano Building Workshop (RPBW), the world-renowned architecture studio led by Renzo Piano, with interior design by London-based studio THDP, the project will become a new architectural landmark on Genoa's waterfront. This project also sees the involvement of Orion and CDS Holding SpA as investors and developers of the Waterfront di Levante project, as well as this hotel, which forms an integral part of it.
The hotel will feature anall-day dining restaurant, lobby lounge bar, pool bar, spa, gym, swimming pool, and two meeting rooms, ensuring a complete luxury experience for both leisure and business travelers.
Its privileged location will benefit from improved high-speed rail connectivity, linking Genova to Milan in only 53 minutes by 2026, while also offering easy access to Portofino and the Cinque Terre.
“Italy is one of Sofitel's most important markets in Southern Europe, and the opening of Sofitel Genoa Waterfront marks a milestone in our growth strategy, after the success of Sofitel Roma Villa Borghese. We are delighted to partner again with AG Group to bring a new icon of French Zest and luxury to Liguria region, where rich history and vibrant culture meet the Mediterranean spirit.”
— Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery and Emblems
Founded over 20 years ago,AG Groupis Italy's first integrated tourism group, with operations spanning hotels, destination management, restaurants, and consulting.
The company already operates a strong portfolio of high-end properties in Rome and beyond, and has partnered with leading global brands, including Accor, on projects across the luxury spectrum.
As part of the redevelopment of the Genova Waterfront, the promoting company relied on the consultancy of Harry Mills Sciò, CEO of Fortvny, a boutique firm specialized in hotel advisory, who oversaw the process to identify AG Group as the operator.
“We are proud to join forces with Accor to bring Sofitel to Genova. This project not only reinforces our commitment to luxury hospitality in Italy but also showcases our dedication to creating destinations that blend cultural heritage, world-class design, and memorable guest experiences.”
— Andrea Girolami, Founder and President of AG Group
With this signing, Sofitel continues its momentum in Italy, where the brand already operates a flagship property in Rome and has several developments in the pipeline including key cities like Milano, Venice or Palermo. Sofitel Genova will be thefirst true international luxury hotel in the city, filling a gap in a market still largely dominated by independent players.
About AG Group
AG Group, founded by entrepreneur Andrea Girolami, is Italy's first fully Italian-owned hospitality group offering a comprehensive range of in-house services across the tourism and hospitality industry. With the motto “Your Gateway to Italy,” AG Group encompasses luxury boutique hotels, a destination management company (DMC) and tour operator, event planning services, hotel consulting, and culinary ventures.
The Group is structured into key divisions:
- AG Hotels, a collection of four-and five-star luxury properties in Rome with a growing portfolio across Italy and 4 openings in 2026, including 3 Emblems Collection hotels
- AG Boutique Journey, a DMC, tour operator, and event company specializing in group and FIT travel, corporate events, weddings, and bespoke experiences.
- AG Hotel Consulting, a collection of more than 35 independent proprieties offering strategic advisory and business development services, including investment sourcing and holistic hospitality solutions.
AG Group delivers a uniquely integrated approach to Italian travel, combining local expertise with premium service across all areas of hospitality.
About Sofitel
A pioneer of French luxury hospitality since 1964, Sofitel today embodies heartfelt and committed luxury with a French zest. A seamless blend of the richness of each local culture and the French joie de vivre, the brand delights travelers who appreciate delicacy and subtle refinement, offering them heartfelt and authentic service. At Sofitel, beauty is in the details: life's simple pleasures such as gastronomy and sleep are art forms for an incomparable experience. Sofitel now boasts more than 120 hotels, all elegant and unique, in the world's most sought-after destinations. Among its most remarkable properties: Sofitel Le Scribe Paris Opera, Sofitel London St James, Sofitel Dubai The Obelisk, Sofitel Mexico City Reforma and Sofitel Ambassador Seoul. The brand also offers a selection of heritage luxury hotels under the Sofitel Legend banner, renowned for their timeless elegance and fascinating history, such as Sofitel Legend Old Cataract Aswan, Sofitel Legend Santa Clara Cartagena and Sofitel Legend Metropole Hanoi. Sofitel is part of Accor, a world leading hospitality group counting over 5,600 properties throughout more than 110 countries, and a participating brand in ALL – a lifestyle loyalty program and booking platform providing access to a wide variety of rewards, services and experiences.
About Waterfront Di Levante
Waterfront di Levante is an urban regeneration project that will transform the former Genoa exhibition center area into a new mixed-use district. The initiative is led by Orion European Real Estate Fund V and CDS Holding as investors and developers, with CDS Costruzioni acting as general contractor.
Orion Capital Managers, LLPis a European real estate private equity firm founded in 1999. The company specializes in managing commercial real estate investments across Europe on behalf of leading global investors. Committed to consistently delivering strong performance for its long-term partners, Orion invests across the full spectrum of the commercial real estate sector, including direct assets, listed and private companies, as well as real estate debt. With offices in London, Madrid, Milan, and Paris, Orion stands out for its ability to deliver sustainable, long-term value creation.
Founded in Italy in 1993,CDS Holdingis among the national leaders in commercial real estate development. With a track record of more than 60 projects completed in less than twenty years, the company operates as an investor, developer, and builder, maintaining strong partnerships with key players in large-scale retail and real estate.
 Accor nnounces the signing of Sofitel Genoa Waterfront, a landmark new luxury hotel set to open in 2027
Crédit photo © Accor
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